Sr. Director - Loyalty Strategy + Experience

Sr. Director - Loyalty Strategy + Experience role at Gap Inc. The position leads the strategic vision, innovation roadmap, and enterprise-wide execution of loyalty initiatives to drive customer retention, brand affinity, and long-term value creation.

About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratises style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. Gap inspires the world to bring individuality to modern, responsibly made essentials. This simple idea—that we all deserve to belong, on our own terms—is core to who we are as a company. We are a diverse team focused on risks, big thinking, and doing good for customers, communities, and the planet. Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We recruit, hire, train and promote qualified people of all backgrounds, and make employment decisions without regard to protected status. Salary ranges and benefits are provided where applicable.

About The Role

As the Sr. Director of Loyalty – Strategy + Experience, you will shape the future of customer engagement across a portfolio of iconic brands. You will lead the strategic vision, innovation roadmap, and enterprise-wide execution of loyalty initiatives that drive customer retention, brand affinity, and long-term value creation. You will partner with senior leaders across brand, marketing, digital, and operations to embed loyalty into the core of the customer experience. You will architect and evolve loyalty strategies using market trends, customer insights, and emerging technologies to differentiate Gap Inc. in a competitive retail landscape.

What You'll Do

• Spearhead the enterprise-wide vision and roadmap for loyalty innovation, designing transformative constructs that elevate customer experience and drive brand affinity.
• Partner with Brand Experience and Marketplace leaders to co-create next-generation loyalty strategies that anticipate customer needs and unlock long-term engagement.
• Establish a continuous innovation cycle by embedding agile experimentation, customer feedback loops, and performance analytics into loyalty program development.

• Lead enterprise-level assessments of loyalty program performance, identifying strategic levers for growth, differentiation, and operational excellence.
• Translate complex data sets into actionable insights, guiding the evolution of loyalty offerings to meet shifting consumer behaviors and business priorities.
• Present strategic recommendations to executive leadership, influencing investment decisions and enterprise prioritization.

• Serve as the organization’s authority on loyalty trends, technologies, and competitive dynamics, ensuring the company remains at the forefront of customer engagement innovation.
• Identify and evaluate emerging platforms, partnerships, and capabilities that can be leveraged to future-proof loyalty strategies.
• Lead strategic benchmarking and scenario planning to inform long-term loyalty positioning and innovation pipelines.

• Act as a strategic integrator across brand, marketing, digital, and operations teams to ensure loyalty is embedded in the customer value proposition and brand experience.
• Guide the development of Long Range Plans (LRPs) by providing loyalty-specific insights, forecasts, and strategic frameworks.
• Ensure loyalty strategies are aligned with enterprise transformation initiatives and brand-level business goals.

• Drive enterprise value by identifying and executing loyalty strategies that enhance customer lifetime value, reduce churn, and increase share of wallet.
• Cultivate strategic partnerships across internal and external ecosystems to accelerate innovation and scale impact.
• Lead cross-functional work streams with a focus on delivering measurable business outcomes and customer-centric value.

• Serve as a trusted advisor to senior executives, translating complex insights into compelling narratives that drive strategic alignment and decision-making.
• Develop and deliver high-impact presentations and business cases to influence C-suite and board-level stakeholders.
• Build and lead a high-performing team of strategists and experience designers, fostering a culture of innovation, accountability, and excellence.

Who You Are

• Experience in loyalty strategy, customer experience, or corporate strategy, preferably within retail, consumer, or digital-first environments.
• Proven success in leading enterprise transformation and innovation initiatives.
• Deep understanding of customer behavior, loyalty economics, and omnichannel engagement strategies.
• Strong analytical, strategic thinking, and executive communication skills.
• Experience working in a matrixed organization with cross-functional leadership responsibilities.
• Passion for customer-centric innovation and a track record of delivering measurable business impact.

Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of a employee’s base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.
• See more of the benefits we offer.

Salary Range: $195,800 - $269,300 USD. Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Equal Opportunity

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We recruit, hire, train and promote qualified people of all backgrounds, and make employment decisions without regard to protected status.