Gap Inc. Sr. Director - Loyalty Strategy + Experience

gap inc. is seeking a senior director of loyalty strategy + experience to shape the future of customer engagement across a portfolio of iconic brands.

About Gap Inc.

our brands bridge the gaps we see in the world. old navy democratizes style to ensure everyone has access to quality fashion at every price point. athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. banana republic believes in sustainable luxury for all. and gap inspires the world to bring individuality to modern, responsibly made essentials.

About The Role

as the sr. director of loyalty - strategy + experience, you will be at the forefront of shaping the future of customer engagement across a portfolio of iconic brands. this role is responsible for leading the strategic vision, innovation roadmap, and enterprise-wide execution of loyalty initiatives that drive customer retention, brand affinity, and long-term value creation.

• spearhead the enterprise-wide vision and roadmap for loyalty innovation, designing transformative constructs that elevate customer experience and drive brand affinity.
• partner with brand experience and marketplace leaders to co-create next-generation loyalty strategies that anticipate customer needs and unlock long-term engagement.
• establish a continuous innovation cycle by embedding agile experimentation, customer feedback loops, and performance analytics into loyalty program development.

Responsibilities:

• lead enterprise-level assessments of loyalty program performance, identifying strategic levers for growth, differentiation, and operational excellence.
• translate complex data sets into actionable insights, guiding the evolution of loyalty offerings to meet shifting consumer behaviors and business priorities.
• present strategic recommendations to executive leadership, influencing investment decisions and enterprise prioritization.

Requirements:

• experience in loyalty strategy, customer experience, or corporate strategy, preferably within retail, consumer, or digital-first environments.
• proven success in leading enterprise transformation and innovation initiatives.
• deep understanding of customer behavior, loyalty economics, and omnichannel engagement strategies.
• strong analytical, strategic thinking, and executive communication skills.

Benefits At Gap Inc.

• merchandise discount for our brands: 50% off regular-priced merchandise at old navy, gap, banana republic and athleta, and 30% off at outlet for all employees.
• one of the most competitive paid time off plans in the industry.
• employees can take up to five 'on the clock' hours each month to volunteer at a charity of their choice.
• extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.

gap inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. we are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.

salary range: $195,800 - $269,300 usd