Senior Manager/Director, Market Insights & Product Marketing

11 Days Old

Senior Manager/Director, Market Insights & Product Marketing Join to apply for the Senior Manager/Director, Market Insights & Product Marketing role at Halliburton Senior Manager/Director, Market Insights & Product Marketing 1 day ago Be among the first 25 applicants Join to apply for the Senior Manager/Director, Market Insights & Product Marketing role at Halliburton We are looking for the right people — people who want to innovate, achieve, grow and lead. We attract and retain the best talent by investing in our employees and empowering them to develop themselves and their careers. Experience the challenges, rewards and opportunity of working for one of the world’s largest providers of products and services to the global energy industry.
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Job Duties And Qualifications
As the Head of the Marketing Department for Landmark, the Senior Manager/Director of Market Insights & Product Marketing plays a critical role in setting the marketing direction of a company. Landmark is looking for an E&P thought leader to understand market and customer preferences, develop and execute marketing plans, product branding initiatives, digital marketing and events.
Key Responsibilities
Key stakeholder in ensuring superior customer experience by understanding and optimizing customer journey Develop and implement product marketing campaigns designed to improve product positioning in the market Develop and implement partner ecosystem marketing campaigns designed to showcase the impact of the ecosystem on our customers Orchestrate Landmark Innovation Forum and Expo and presence at other industry events such as IMAGE, EAGE, SPE etc. Drive thought leadership by organizing speaking engagement and paper publication with customers or at conferences Direct and oversee the marketing budget including expansion of the marketing team Voice of the Customer Insights: Conduct competitive research; analyze market trends; systematize and drive market and customer insights processes needed to validate needs and business objectives from our customers drawing from multiple sources including: bugs/defects/enhancements from our customer base, customer sentiment on products our from surveys and feedback, the competition’s activity, and market & industry trends and segments Lead, manage, and hold accountable the Landmark marketing team. Collaborate with the corporate marketing team. Drive digital marketing efforts, including SEO/SEM, marketing database, email, social media, and display advertising campaigns Collaborate with other executives to execute the company's vision and strategy
Knowledge, Skills, And Abilities
Required Skills and Experience:
Experience as a CMO or similar role in product marketing for large to mid size software companies or industrial companies with a software offering Strong organizational, leadership, and decision-making skills with a track record of organizing industry events, customer surveys and interactions Knowledge of a wide range of marketing techniques, market trends, and concepts geared towards software offerings in cloud and on premise environments Strong analytical skills, comfortable working with large amounts of data and communicating data findings Outstanding verbal and written communication and interpersonal skills Experience with the oil and gas industry, or oilfield service industry is a must
Education
Engineering or science background MBA is a plus Specialized oil and gas training is a plus
Halliburton is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/ orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.
Location
3000 N Sam Houston Pkwy E, Houston, Texas, 77032, United States
Job Details
Requisition Number: 195221
Experience Level: Experienced Hire
Job Family: Sales & Marketing
Product Service Line: Landmark
Full Time / Part Time: Onsite Full Time
Additional Locations for this position: Houston, TexasSeniority level Seniority levelDirector Employment type Employment typeFull-time Job function Job functionMarketing and Sales IndustriesOil and Gas Referrals increase your chances of interviewing at Halliburton by 2x Get notified about new Insights Director jobs in Houston, TX . Corporate Brand, Advertising and Marketing Advisor Houston, TX $125,000.00-$145,000.00 1 week ago Regional Marketing Manager - Houston, TX Houston, TX $110,000.00-$150,000.00 1 day ago Houston, TX $125,000.00-$160,000.00 4 weeks ago Director of Marketing and Communications Houston, TX $90,000.00-$110,000.00 2 weeks ago Senior Director, Marketing Communications (with IR & PR Focus) Houston, TX $125,000.00-$150,000.00 2 weeks ago Innovation Marketing Manager - U.S. RemoteSenior Category Manager, Retail Marketing Houston, TX $135,000.00-$150,000.00 3 days ago Houston, TX $60,000.00-$90,000.00 3 weeks ago Houston, TX $70,000.00-$90,000.00 6 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Location:
Houston, TX
Salary:
$150
Job Type:
PartTime
Category:
Marketing, Advertising And PR

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