Benefits:
401(k)
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Employee discounts
Health insurance
Opportunity for advancement
Paid time off
Training & development
Vision insurance
Sales Director
Location: Hybrid – Based in Copiague, NY (On-site and Remote) with Local Travel Required
Reports to: Managing Partner
About CL Visual
CL Visual is a national leader in commercial vehicle wrap branding and marketing, serving businesses across all industries — from home services and construction to retail, transportation, manufacturing, and beyond. Our mission is simple yet powerful: to create impactful impressions that change lives with your brand.
Through our exceptional design capabilities, advanced production processes, and precision installations, we’ve built a reputation for being the top tier in the fleet branding industry .
We’re now building a sales department from the ground up — and we’re looking for a Sales Director ready to make their mark.
Position Summary
The Sales Director will be the architect and leader of CL Visual’s sales function. This is a rare opportunity to step into a newly created role where you will:
Learn the vehicle wrap industry inside and out.
Build the sales infrastructure from scratch — processes, SOPs, workflows, and CRM systems.
Research, select, and implement the CRM that will drive the department’s success.
Develop and execute a sales strategy targeting both existing and new markets.
Forge strategic partnerships and identify new sales channels.
Recruit, train, and manage a high-performing sales team.
Drive measurable revenue growth while positioning CL Visual as the premier choice for fleet branding nationwide.
This is both a hands-on selling role and a strategic leadership position . You will work in a hybrid environment — splitting time between on-site at our Copiague, NY headquarters, remote work, and local travel to meet with clients and attend industry events.
Key Responsibilities
Sales Leadership & Strategy
Develop and implement a comprehensive sales plan aligned with growth objectives.
Create SOPs, workflows, and lead generation strategies that can scale.
Identify and prioritize target industries, verticals, and geographic markets.
Determine and launch new sales channels to expand reach and revenue streams.
Research, select, and implement a CRM system; establish performance metrics and reporting structures for sales activity and pipeline health.
Business Development
Personally manage high-value opportunities and strategic accounts.
Build and maintain relationships with decision-makers across diverse industries.
Identify and attend targeted industry events, networking groups, and trade shows.
Develop partnerships, reseller agreements, and other revenue-driving relationships.
Team Building & Management
Recruit, hire, and onboard sales representatives.
Provide ongoing coaching, training, and performance reviews.
Foster a competitive, results-oriented, and collaborative sales culture.
Ensure full adoption of sales processes and CRM best practices.
Sales Execution & Optimization
Launch targeted campaigns into both existing and new markets.
Implement drip campaigns and follow-up processes for inactive or “ghosted” leads.
Analyze marketing and campaign performance data to optimize spend and ROI.
Track and manage pipeline metrics, including lead stages, conversion rates, and average days in each stage.
Qualifications
5+ years of B2B sales leadership experience, preferably in industries with long sales cycles.
Proven ability to build and scale a sales function.
Experience selecting and implementing CRM systems.
Strong track record in strategic partnerships and business development.
Excellent communication, negotiation, and leadership abilities.
Self-starter with a history of meeting and exceeding revenue goals.
Willingness to travel locally for client meetings and events.
Compensation & Benefits
Compensation
Base Salary: $90,000 – $115,000 annually, based on experience.
Performance-based commission/bonus structure with uncapped earning potential.
Realistic commission range: $40,000 – $70,000+ annually.
Target total compensation (base + commission): $130,000 – $185,000+ for meeting or exceeding goals.
Benefits
Weekly Pay — Get paid every week, reliably and on time.
401(k) with Company Match — We help you invest in your future with a competitive match.
Medical, Vision & Dental Coverage from Day One — No waiting period — your health matters immediately.
Paid Holidays, Vacation & Sick Time — Time to rest, recharge, and take care of life when you need it.
Company-Paid Life Insurance — Added peace of mind for you and your loved ones.
Volunteer Time Off & Your Birthday Off — Give back to the community and celebrate your special day.
“Summer Fridays” All Year — Enjoy an early start to your weekend every Friday, no matter the season.
Career-defining opportunity to build a sales department from the ground up.
If you’re ready to build, lead, and win , join CL Visual and help shape the future of fleet branding sales nationwide.
Flexible work from home options available.