*Company Summary:*
If you want to know about the requirements for this role, read on for all the relevant information.
We are a health and wellness center focused on functional medicine and disorders of the endocrine system. Our providers offer personalized care plans to address the symptoms of thyroid and autoimmunity. We offer in-person and remote appointments.
*Benefits:*
We offer holiday pay and paid time off.
*Job Summary:*
We are hiring a *Director of Marketing *to lead and execute the marketing strategy for our eight (and growing) Wellness Centers. This individual will be responsible for building and elevating the brand, leading digital marketing efforts, such as; Meta platforms, TV, Streaming, and Podcasts, etc. as well as copywriting, copyediting, overseeing website content, and ensuring that our messaging aligns with our patient care model.
The ideal candidate is a strategic and creative marketer who thrives in a fast-paced environment and can balance high-level branding with hands-on execution. You’ll work closely with the owner and office managers to ensure marketing initiatives support broader business goals — from brand awareness and clinic bookings to patient education and partner engagement.
This role requires a detail oriented and creative thinker with a deep understanding of market trends, digital marketing, and analytics.
*Key Responsibilities:*
* Develop and lead the overall marketing strategy for all RedRiver Health and Wellness Center locations.
* Build a strong, differentiated brand that reflects our values, services, and target audience
* Ensure consistency in messaging across all marketing platforms
* Oversee our current website so it clearly communicates our services and value of care
* Oversee SEO/SEM, Google Ads, and paid social advertising across Meta platforms, TV, Streaming services, and TikTok to drive traffic, brand awareness, and patient conversion
* Schedule and oversee podcast events
* Develop marketing collateral, landing pages, and email campaigns as needed
* Build and execute a social media strategy tailored to an executive, health-conscious audience
* Partner with leadership and physicians to translate complex services into clear, engaging content
* Manage copywriting and copyediting and creative direction for campaigns, newsletters, and blog posts
* Collaborate with management teams to align marketing with business priorities
* Identify and develop external partnerships (PR, brand ambassadors, local organizations) to expand reach
* Support events, campaigns, or initiatives that position the center as a destination for help with the symptoms of autoimmune and thyroid conditions
* Create detailed reports
* Stay in direct contact with corporate management and office management to track the effectiveness of marketing, spending, and conversion rates for each location
* Analyze campaign performance using analytics tools to measure effectiveness and inform future strategies.
*Knowledge, Skills & Abilities:*
* 6–10 years of experience in marketing, preferably in healthcare and/or wellness
* Experience leading brand development and building marketing programs from the ground up
* Strong digital marketing skills, including website strategy, paid ads, and social content
* Excellent writing, communication, and project management skills
* Proven ability to work cross-functionally and align marketing with broader business goals
* Comfort working in a fast-paced, entrepreneurial environment
* Detail oriented
* Proficient in Microsoft Office Suite, including excel, for detailed reports and analysis
* Utilize Adobe Creative Suite for designing marketing collateral that resonates with target audiences.
* Stay updated on industry trends, emerging technologies, and best practices in digital marketing.
* Strong budgeting skills to manage marketing expenditure effectively.
* Proficiency in SEO techniques to enhance online visibility.
* In-depth knowledge of market analysis and consumer behavior.
* Familiarity with HTML for website management and content updates.
* Strong analytical skills to interpret data and make informed decisions.
* Experience in e-commerce platforms to optimize online sales performance.
* Knowledge of Google Analytics for tracking website performance and campaign success.
*Limitations and Disclaimer*
* All job descriptions are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other team members. This job description in no way states or implies that these are the only duties to be performed by the team member occupying this position. Team members will be required to follow any other job-related instructions and to perform other job-related duties requested by their team leader in compliance with federal and state laws. Requirements are representative of minimum levels of knowledge, skills, and/or abilities. To perform this job successfully, the team member must possess the abilities or aptitudes to perform each duty proficiently.
*Equal Employment*
* RedRiver is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
*\*\*To be considered for this position, please submit:*
Resume
Cover letter
\*\*Also, please answer the following questions in your cover letter:
What do you like to do in your free time?
What is one word that would describe you best?
- No phone calls or drop ins please
Join us as we elevate our presence through innovative marketing initiatives!
Job Type: Full-time
Pay: $52,000.00 - $62,400.00 per year
Benefits:
* Paid time off
Ability to Commute:
* South Jordan, UT 84095 (Required)
Work Location: In person