Description Hi, We're AppFolio We're innovators, changemakers, and collaborators. We're more than just a software company - we're pioneers in cloud and AI who deliver magical experiences that make our customers' lives easier. We're revolutionizing how people do business in the real estate industry, and we want your ideas, enthusiasm, and passion to help us keep innovating. Our Platform organization seeks a Director of User Experience who will define and execute the overall design strategy for our industry-leading AI and foundational platform services product initiatives. This role requires a strategic mindset, strong leadership skills, and a deep understanding of user-centered design principles. The Director will work closely with cross-functional leadership to drive innovation and ensure the organization delivers exceptional user experiences. Your impact: Shape the future of our products: Your strategic vision will guide the development of our products, ensuring they are user-centric and meet the needs of our customers. Drive innovation: You will foster a culture of innovation and experimentation within the UX team, leading to groundbreaking product experiences. Influence strategy: Your expertise will help shape the overall direction of our product, ensuring that a platform-first mindset and user experience are top priorities. Qualifications: 10+ years of experience in user experience design, with at least six years of leadership experience. Bachelor's degree in design, human-computer interaction, or related field (or equivalent experience). Proven track record of leading and developing high-performing UX teams focused on AI/Platform Services in B2B and B2C products. Strong strategic thinking and problem-solving skills. Excellent communication, storytelling, and interpersonal skills. Ability to influence and persuade at all levels of the organization. Experience with design tools such as Figma, Sketch, or Adobe XD. Must have: Strategic mindset and ability to develop and execute a long-term UX vision. Strong leadership skills and the ability to inspire and motivate others. Excellent communication and interpersonal skills. Ability to influence and persuade at all levels of the organization. Deep understanding of user-centered design principles and methodologies. Experience designing for AI technologies (LLMs, voice, autonomous agents) with a strong grasp of their capabilities and constraints. Compensation & Benefits The base salary/hourly wage that we reasonably expect to pay for this role is: $200,000-$250,000 The actual base salary/hourly wage for this role will be determined by a variety of factors, including but not limited to: the candidate's skills, education, experience, etc. Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type. Regular full-time employees are eligible for benefits - see here. About AppFolio AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit . Why AppFolio Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves. Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills. Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities. Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed. Paddle as One. Learn more at Statement of Equal Opportunity At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That's why we're a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you're always welcome at AppFolio. Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Information Technology Industries Software Development Referrals increase your chances of interviewing at AppFolio by 2x Get notified about new Director User Experience Design jobs in Atlanta, GA . Director of Web Experience (Flexible US) Atlanta, GA $148,000 - $200,000 4 days ago Atlanta, GA $176,192.06 - $351,812.06 4 months ago Atlanta Metropolitan Area $70 - $90 3 months ago We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr