Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. Our platform helps organizations see the impact of their work on product, marketing, and company revenue metrics to make better decisions.

The following information provides an overview of the skills, qualities, and qualifications needed for this role. About the Role We’re looking for a strategic, customer-obsessed Director of Product Marketing to lead our PMM function and shape how the world understands and adopts Mixpanel. You’ll own positioning, messaging, and go-to-market for our core platform and new innovations. You’ll partner with Product, Sales, Customer Success, and Demand Gen to drive growth, launch capabilities, and elevate our voice in the market. You’ll have a direct hand in shaping how customers experience our product and how the market sees our brand. You’ll work with a talented team that values clarity, bold thinking, and speed—and help drive the next wave of growth for a product essential to teams worldwide. Responsibilities Lead the Product Marketing function, building a high-performing team of PMMs and Content Marketers. Develop and maintain deep understanding of Mixpanel products, services, target audiences, and buyer personas. Orchestrate market research and analysis to inform target segments, industries, and personas. Own core messaging and positioning—ensure it is clear, differentiated, and aligned across touchpoints. Develop and execute go-to-market strategies for new features, launches, and product lines. Partner with Product to shape roadmap strategy based on market insights, competitive intelligence, and customer feedback. Equip Sales and CS with enablement assets, pitch decks, competitive battlecards, product demos, and value-based narratives. Collaborate with Demand Gen on integrated campaigns that bring the product story to life across the funnel. Be the voice of the customer—conduct research, build personas, and identify key buyer/user insights. Monitor and analyze market trends, competitive activity, and category shifts to stay ahead. We\'re Looking For Someone Who Has 10+ years of product marketing in B2B SaaS, with 5+ years in a people management role. Proven track record leading launches and GTM motions that drove adoption and revenue growth. Deep empathy for users and a sharp understanding of the B2B buyer journey. Exceptional communication skills with clear, compelling messaging and strong written ability. Passion for storytelling—connecting product capabilities to customer value through narratives. Collaborative mindset with cross-functional experience across Product, Sales, CS, and Marketing. Bonus Points For Strong grasp of the modern data stack. Background in strategy consulting and product marketing within a high-growth SaaS environment. Experience across PLG and sales-led growth, with digital analytics as a plus. Expertise in marketing technical products to product managers, developers, analysts, and/or data engineers. Experience as a Product Manager or journalist—backgrounds that often make for exceptional PMMs. Experience using SQL. Compensation The total target cash compensation (TTCC) includes base and variable compensation. In addition to cash compensation, this role is eligible for equity and other benefits including medical, vision, and dental coverage. Our salary ranges are benchmarked to industry data and may be updated periodically. Individual pay is determined by experience and skills. For specifics, please discuss with your recruiter. $255,000 - $382,000 USD Benefits Comprehensive medical, vision, and dental care Generous vacation policy and holidays Enhanced parental leave Pre-tax benefits including 401(k) and wellness benefits Culture Values Make Bold Bets: Courageous action over comfortable progress. Innovate with Insight: Use data, experience, and judgment to drive outcomes. One Team: Collaborate across boundaries for greater impact. Candor with Connection: Honest feedback and direct conversations. Champion the Customer: Deeply understand customer needs and ensure their success. Powerful Simplicity: Make sophisticated things accessible. Why Mixpanel? We are a leader in analytics with over 9,000 customers and strong backing from top investors. Mixpanel’s event-based data analytics helps companies understand user behavior and track success metrics. Join us to help the world’s most innovative companies learn from their data and make better decisions. EEO Statement Mixpanel is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other protected status. We value diversity and inclusion and encourage all qualified applicants to apply. Apply for this job To apply, please submit your resume and cover letter through the application process.

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