Director of Sales - North America and Canada

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PRIMARY RESPONSIBILITIES * Commercial Leadership & Orders Growth
* Deliver Hansen & Hardy orders growth aligned to strategic initiatives with success measured by annual orders growth. * Own the orders forecast and ensure accuracy, accountability, and consistent pipeline management across the U.S. and Canada. * Identify and pursue new market opportunities, key accounts, and channel development to expand presence and share of wallet. * Asses channel effectiveness through regular evaluation of orders growth, quote conversion, customer responsiveness, and overall performance to ensure alignment with strategic growth objectives. * Execute regional strategic growth initiatives and align with global commercial strategies.
* Team Leadership & Development
* Lead, coach, and develop a team of regional Technical Sales Representatives who serve as product experts for Hansen and Hardy solutions. * Establish clear territory coverage, goals, and performance metrics to drive accountability and results. * Foster a culture of continuous improvement, professional development, and strong technical-commercial expertise.
* Develop, coach, and retain top sales talent with success measured by improved team performance, talent retention, and the readiness of high-potential employees for expanded responsibilities.
* Customer & Market Engagement
* Build and maintain senior-level relationships with key customers, contractors, OEMs, distributors, and channel partners to strengthen market position. * Act as the primary voice of the customer for North America, providing insights on market dynamics, competition, and customer needs. * Represent the company at trade shows, industry events, and customer engagements to reinforce brand presence.
* Cross-Functional Collaboration
* Partner with Marketing, Product Management, and Operations to ensure strong alignment on SIOP, commercial campaigns, product launches, and market positioning. * Provide market feedback to Product Management to inform innovation and product roadmap priorities. * Collaborate with Finance and Leadership on pricing strategy, budgeting, deal reviews, and other initiatives as required.
Location:
San Diego
Job Type:
FullTime

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