PRIMARY RESPONSIBILITIES Commercial Leadership & Orders Growth Deliver Hansen & Hardy orders growth aligned to strategic initiatives with success measured by annual orders growth. Own the orders forecast and ensure accuracy, accountability, and consistent pipeline management across the U.S. and Canada. Identify and pursue new market opportunities, key accounts, and channel development to expand presence and share of wallet. Asses channel effectiveness through regular evaluation of orders growth, quote conversion, customer responsiveness, and overall performance to ensure alignment with strategic growth objectives. Execute regional strategic growth initiatives and align with global commercial strategies. Team Leadership & Development Lead, coach, and develop a team of regional Technical Sales Representatives who serve as product experts for Hansen and Hardy solutions. Establish clear territory coverage, goals, and performance metrics to drive accountability and results. Foster a culture of continuous improvement, professional development, and strong technical-commercial expertise. Develop, coach, and retain top sales talent with success measured by improved team performance, talent retention, and the readiness of high-potential employees for expanded responsibilities. Customer & Market Engagement Build and maintain senior-level relationships with key customers, contractors, OEMs, distributors, and channel partners to strengthen market position. Act as the primary voice of the customer for North America, providing insights on market dynamics, competition, and customer needs. Represent the company at trade shows, industry events, and customer engagements to reinforce brand presence. Cross-Functional Collaboration Partner with Marketing, Product Management, and Operations to ensure strong alignment on SIOP, commercial campaigns, product launches, and market positioning. Provide market feedback to Product Management to inform innovation and product roadmap priorities. Collaborate with Finance and Leadership on pricing strategy, budgeting, deal reviews, and other initiatives as required.