Director of Sales, Cannabis - B2B & Retail Channels, Worcester

Director of Sales, Cannabis - B2B & Retail Channels

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Bud's Goods & Provisions is a fast-growing cannabis company with retail and product manufacturing operations in Massachusetts. We are seeking a high-performing Director of Sales to lead and scale our wholesale sales strategy across Massachusetts, with a strong focus on growing our B2B product and service segments.

This position will drive state-wide sales growth by overseeing finished goods and white-label offerings, while leading and mentoring a cross-functional sales team. The ideal candidate is an experienced cannabis sales leader with a proven track record of driving revenue, developing high-performing teams, and building strong industry relationships in Massachusetts.

Job Duties

Drive the successful sales and expansion of our B2B service offerings-including white labeling and packaging services-for brands, retailers, and operators throughout Massachusetts
Lead the sales of our branded wholesale products (e.g., flower, pre-rolls, and other cannabis products) across the Massachusetts market.
Develop and execute sales strategies and tactics tailored to the Massachusetts market and service offerings.
Leverage existing relationships and cultivate new ones with cannabis decision-makers in Massachusetts
Prospect and generate new business opportunities to accelerate the sales pipeline.
Oversee sales logistics, CRM reporting, forecasting, and customer relations.
Build, mentor, and lead a sales and account management team within Massachusetts.
Drive profitability and growth in accordance with company goals and values.
Establish and manage sales plans, revenue goals, and performance KPIs for Massachusetts.
Track market trends, pricing shifts, and the competitive landscape within the state.
Provide monthly projections and insights to inform supply planning and budget allocation.
Conduct regular field visits and maintain strong on-the-ground visibility in Massachusetts.
Attend regional trade and industry events to build brand awareness and customer acquisition.
Communicate cross-functionally with Marketing, Creative, Production, Compliance, and Finance teams to align on business objectives.
Perform duties in a consultative capacity, offering strategic insight and recommendations to internal stakeholders.
Other duties as assigned.

Skills & Attributes

Proven cannabis industry sales expertise, with natural selling and leadership abilities.
Ability to drive territory-specific sales strategies while maintaining consistency across business goals.
Strong negotiation, presentation, and strategic planning skills.
Business acumen to articulate product and service differentiation in competitive markets.
Agile and solutions-oriented with strong prioritization and multitasking skills.
Detail-oriented, organized, and self-motivated in a fast-paced environment.
High emotional intelligence and team development capabilities.
Deep understanding of regulatory, market, and category trends in New Jersey.
Proficiency in Excel, CRM platforms, and sales tracking tools.
Comfortable with cold outreach and relationship cultivation.
Strong written and verbal communication skills, including C-suite-level reporting.

Experience & Education

Bachelor's degree in business, marketing, or a related field required.
6+ years of value-driven sales experience required.
4+ years in cannabis B2B sales, including experience in wholesale and white-label services.
Director-level or higher experience building and leading regional sales teams.
Established industry relationships in New Jersey strongly preferred.
Proven success in managing teams, territories, and expansion in a startup or high-growth environment.

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Location:: Worcester

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