Director of Marketing About the Company Join a fast-growing and innovative gaming brand that is at the forefront of the Gambling & Casinos industry. About the Role We are in search of a dynamic Director of Marketing to lead our comprehensive marketing strategy across dual markets for our expanding gaming brand. This pivotal leadership role focuses on full-funnel marketing, particularly in affiliate marketing, paid media, and catering to both U.S. sweepstakes and international crypto audiences. You will play a crucial role in designing and executing multi-channel acquisition strategies while building and scaling high-performing affiliate programs. Ensuring compliance with relevant regulations and policies is also essential. A significant aspect of this role includes developing and executing go-to-market strategies for our new crypto casino offering, emphasizing user acquisition, retention, and community engagement in international markets. We are looking for candidates with a minimum of 8 years’ experience in growth or performance marketing, showcasing a proven track record in scaling digital marketing programs. Deep expertise in affiliate marketing, influencers, and paid media is critical, while experience in launching or scaling crypto casinos or blockchain-based gaming products will be highly regarded. This role demands a passionate leader in gaming, crypto, and performance-based growth, who thrives in a fast-paced, startup-like environment and excels in both hands-on execution and strategic oversight. You will also oversee brand messaging and positioning to ensure our marketing activities resonate with target audiences in both the sweepstakes and crypto gaming markets. Hiring Manager Title VP, Americas Travel Percent Less than 10% Functions Marketing