Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. Director of Solution Marketing We are looking for a Director of Solution Marketing to join the Product Marketing team within our Marketing department. In this role, the Director of Solution Marketing will lead a team focused on developing and optimizing data-driven growth strategies for athenaOne solutions operating within high-potential markets. This highly visible role is pivotal in realizing athenahealth’s specialty market development objectives, creating sustainable growth through strategic marketing initiatives. The Director will act as a strategic leader, overseeing solution growth activities, targeting audience-centric messaging, and driving the creation of impactful collateral. This role reports to the Vice President of Portfolio Marketing. About the Team:

The Solution Marketing team is responsible for developing and executing athenahealth’s commercial go-to-market strategy within high growth markets. We strive to understand our customers and their needs to create positioning and value propositions that resonate. Acting as the storytellers of athenahealth, we share knowledge about our solutions and services with both external and internal audiences to drive business results. Our team collaborates across the organization to ensure that commercial teams have the knowledge and compelling content necessary to create demand and win new business. Job Responsibilities Lead the marketing aspects of the commercial launch of new solutions, collaborating closely with Product Management & Strategy, Marketing, Sales, and our Customer organization to maximize awareness, consideration, acquisition, and retention.

Craft and maintain effective positioning and value messaging, informed by an understanding of target audiences and their pain points, that clearly articulates the value we deliver to our customers.

Create and update content and collateral to support our value messaging and positioning, including pitch decks, support slides, case studies, customer vignettes, and video testimonials.

Support the enablement of commercial teams with knowledge transfer, content, and programs that enhance their understanding of the specialty markets, solutions, and value messaging.

Empower commercial teams to understand and leverage our messaging and content, actively engaging with them to test and refine prospect-facing messaging.

Collaborate with corporate and product strategy to analyze market trends, customer feedback, and competitive landscape to identify opportunities for product enhancements and market expansion.

Drive competitive intelligence efforts, conducting thorough analysis of competitors' products, strategies, and market positioning to inform product differentiation and go-to-market strategies.

Develop and deploy growth marketing performance and efficiency metrics to continuously diagnose, refine and optimize growth strategies.

Foster a culture of experimentation and innovation within the solution marketing team, leading our use of A/B testing and other methodologies to optimize marketing outcomes.

Typical Qualifications Bachelor's degree in marketing, business administration, or a related field.

8+ years of professional experience in growth marketing and/or product marketing, with prior experience leading the launch and growth of a multi-product portfolio.

Deep domain knowledge of the US healthcare and healthcare IT industry, inclusive of Ambulatory EHR and RCM markets.

Strong written and verbal communication skills, with expertise in creating content for prospect communications, including website content, datasheets, customer stories, and promotional collateral.

Strong project management skills with the ability to manage multiple high-profile projects simultaneously.

Bachelor’s Degree required; degree in business, marketing, or communications preferred. MBA is a plus.

Deep understanding of go-to-market performance measures

About athenahealth Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support. Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve. What we can do for you: Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs. We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation. In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued. Learn more about our culture and benefits here: athenahealth.com/careers