Director of Digital Marketing About Us Join a leading organization in the consumer services sector that is dedicated to innovation and excellence. Industry Consumer Services Company Type Privately Held Your Role We are on the lookout for a dynamic Director of Digital Marketing to lead the creation and implementation of cutting-edge digital marketing strategies. In this crucial position, you will work to elevate our brand visibility, foster customer engagement, and drive revenue growth through digital channels. You will oversee website management, loyalty programs, and CRM initiatives, while enhancing our online footprint to achieve business objectives. As the Director of Digital Marketing, you will identify opportunities for expansion, manage digital advertising campaigns, and maintain the effectiveness of all digital marketing initiatives. To be successful in this role, you should possess a Bachelor's degree in marketing, business, or a related field—an MBA is preferred. A minimum of 5 years of extensive experience in digital marketing, especially in crafting and executing digital strategies, is essential. The ideal candidate will have a deep understanding of digital marketing channels, website management, loyalty applications, and CRM systems. Proficiency in digital marketing tools such as Google Analytics, marketing automation software, and CRM solutions is required. Excellent analytical, communication, and leadership skills are a must, as well as the ability to track key performance metrics to provide actionable insights for optimization. Travel Requirement Less than 10% Key Functions Include Information Technology Ecommerce Product Management Strategy