Associate Director, Digital Marketing Analytics

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Description
Position at CMI Media Group Lead the Data Revolution in Healthcare Marketing: Associate Director, Digital Marketing Analytics Do you possess a passion for data-driven insights and a desire to make a real difference in the healthcare industry?  CMI Media Group  is seeking a strategic and results-oriented  Associate Director, Digital Marketing Analytics  to lead our team in delivering innovative measurement solutions and driving impactful results for our clients. In this role, you will: Be the Architect of Measurement:  Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns. Drive Optimization & Innovation:  Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness. Lead with Expertise:  Serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all things related to digital marketing analytics. Empower a Team of Analysts:  Mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence. Shape the Future of Measurement:  Continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the department. Do you have the right DNA? Analytical Powerhouse:  7+ years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights. Leadership Acumen:  3-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment. Client-Focused Mindset:  Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs. Passion for Innovation:  A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of digital marketing analytics. Healthcare Industry Knowledge:  Experience in the pharmaceutical or healthcare industry is a plus, but not required. Why CMI Media Group? At CMI Media Group, we're not just analyzing data – we're using it to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer: Purpose-Driven Work:  Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns. Collaborative Environment:  Join a team of passionate and talented individuals who are leaders in their field. Growth Opportunities:  Benefit from ongoing professional development opportunities and a culture that values continuous learning. Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being. The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit /people/wellbeing/benefits-at-wpp-in-the-us for more details
Location:
Philadelphia

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