Director of Digital Marketing, Alpharetta

Director of Digital Marketing

4 Days Old

Location: Alpharetta, GA (hybrid)

Reports to: Chief Marketing Officer

Travel: Develop and execute comprehensive inbound and outbound digital marketing programs to support business growth and new customer acquisition. Optimize and manage corporate website properties to enhance digital presence and user experience. Identify and drive upsell and cross-sell opportunities within the existing customer base. Create targeted digital campaigns that align with the buyer's journey and follow demand-generation best practices. Utilize a modern marketing technology stack to automate and scale personalized digital marketing programs. What You Will Bring to the Team: 10+ years of experience in B2B inbound marketing, including lead generation, campaign execution, and performance measurement. Proven expertise in managing corporate website properties and digital marketing initiatives. Demonstrated ability to lead and mentor marketing teams. Strong analytical and quantitative skills with the ability to extract insights from data and apply them strategically. Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment. Strong interpersonal and collaborative skills to work effectively across teams and drive initiatives. Creative and innovative mindset with a focus on continuous improvement. Bachelor's degree strongly preferred. Technical Knowledge: Expertise in digital marketing automation platforms (Hubspot, Pardot, Marketo, Eloqua) and CRM systems (Salesforce.com, etc.). Hands-on experience with website CMS platforms (WordPress, Typo3, Shopware, Shopify). Strong knowledge of SEO best practices and optimization strategies. Proficiency in paid media strategies, ABM, direct mail, email marketing, and landing page optimization. Ability to develop and execute end-to-end marketing and communications plans that encompass thought leadership, demand generation, and acceleration strategies. Direct experience with Hubspot, DemandBase, GA4, Salesforce.com, and Typo3 is a plus. Why You'll Love Stonebranch: Competitive compensation Workforce fitness program / gym reimbursement Excellent health benefits 401k to help you save for your future Regular social events Paid holidays and generous time off policy to rest and recharge Convenient North-Atlanta location

We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.

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Location:: Alpharetta

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