Director of Communications

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Title: Director of Communications
FLSA Status : Exempt
Shift: 1 st , 8a-5p
Extended hours may be required
Reports to : Chief Marketing Officer
Department: Administration
Employment Status: Full-Time
Supervisory Responsibilities: No
Location: Corporate Office, Hybrid
Salary:
Summary: The Director of Communications is responsible for developing, implementing, and managing a comprehensive communications strategy that advances the mission, vision, and values of the organization across all locations. This newly created role will serve as the organization’s primary storyteller and communications strategist, ensuring a strong, consistent brand presence internally and externally.
Working closely with executive leadership, site administrators, development teams, and program staff, the Director will lead initiatives that enhance community engagement, strengthen brand identity, and support fundraising and marketing efforts. This includes managing media relations, creating compelling digital and print content, overseeing public relations activities, and guiding crisis communication efforts.
The position requires a hands-on communicator who can operate strategically while executing day-to-day tasks. The ideal candidate is mission-driven, a skilled writer and storyteller, and adept at translating complex information into clear, engaging messages.
Qualification Requirements
• Bachelor's degree in communications, journalism, marketing, nonprofit management, or a related field
Minimum Qualifications
•  3–5 years of professional experience in nonprofit communications, development writing, journalism or related roles
•  Experience in multi-site or healthcare-related nonprofits, particularly senior living communities, is strongly preferred.
Knowledge, Skills and Abilities
•  Exceptional writing, editing, and storytelling skills with a strong attention to detail.
•  Experience managing social media for an organization or brand.
•  Knowledge of donor communications best practices and fundraising principles.
•  Passion for supporting older adults and advancing a mission-driven organization.
•  Experience with donor databases, email marketing platforms, and graphic design tools.
•  Ability to work collaboratively and manage multiple projects on deadline.
•  Follow written and verbal instructions and adapt to changing priorities
Supervisory Responsibilities
None
Essential Functions
Communications & Social Media:
• Manage ThriveMore’s social media presence, posting regular, mission-driven content across platforms.
• Create and distribute a regular newsletter to inform and inspire donors, residents, and partners.
• Ensure all digital and print communications are consistent with ThriveMore’s brand, voice, and values.
Storytelling & Content Creation:
• Research, write, and edit compelling stories that highlight the people and programs of ThriveMore, including,
• Human interest pieces that highlight resident experiences
• “Day in the Life” features showcasing staff dedication and program impact
• Donor spotlight and donor impact stories that strengthen philanthropic engagement
• Capture and share stories from faith-based partners to demonstrate community involvement and mission alignment.
Collaboration & Strategy:
• Work closely with the development team to align communications with fundraising goals, campaigns, and calendar.
• Partner with program staff and leadership at all communities to gather content and success stories.
• Monitor, track and, report engagement metrics and campaign performance to guide future communications strategies.
Media Relations and Spokesperson Duties:
• Serve as ThriveMore’s primary media contact and spokesperson for interviews, press briefings, and public statements.
• Build and maintain positive relationships with local media outlets and journalists.
• Prepare and deliver clear, compassionate, and confident messaging on behalf of the organization, including during crisis or sensitive situations.
• Draft, edit, and approve press releases, media statements, and talking points in coordination with leadership and organizational values.
• Provide media training and support for leadership and key staff.
Internal Communications and Employee Engagement
• Lead internal communication strategies to foster an informed, engaged and mission-driven workforce.
• Collaborate with HR and leadership to communicate key initiatives, policy changes, training opportunities, and organizational updates.
• Develop and distribute employee newsletters, intranet content, and leadership communications that support transparency and trust.
• Create campaigns that celebrate staff achievements, anniversaries, diversity, and organizational milestones.
Apply
Location:
Winston-Salem
Job Type:
FullTime

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