Overview

Join to apply for the Director, Marketing Operations role at Calm.

We are hiring for a remote role with preferred locations in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis.

What You’ll Do

• Own Calm’s paid acquisition media planning and budgeting. Build a cross-channel media plan to maximize results across digital and offline channels—including paid social, paid search, Apple Search Ads (ASA), Google UAC, and emerging platforms.
• Set and manage annual media budgets and performance targets in close partnership with Finance, ensuring cost efficiency and ROI that supports Calm’s financial plan.
• Develop accurate forecasts, lead regular pacing, and budget management processes to maintain accountability and alignment with the broader DTC financial plan.
• Continuously track and report on MTD and YTD pacing, working closely with the finance team.
• Partner with internal media buyers to deep dive into channel performance and trends. Identify optimization opportunities that will better position channels to hit targets. Drive action and follow up on implementing solutions and monitor for positive outcomes.
• Work across a multi-disciplined team of media buyers, UA analytics and creative strategists to ensure alignment, communication and operational excellence to deliver against business goals.
• Deliver regular performance updates and insights, channel outlooks, and growth recommendations to senior leadership.
• Proactively analyze data to surface trends and identify opportunities within channels, funnels, or the broader business. Extract actionable insights and work with teams to design tests or solutions and execute them.
• Own project accountability for team roadmaps to ensure top-priority workstreams progress on time and manage stakeholder expectations.
• Assist in developing and optimizing internal processes to enhance team productivity.
• Drive new AI adoption within workflows to increase productivity. Identify and evaluate technology solutions to automate tasks, improve data accuracy, and facilitate cross-functional collaboration. Drive implementation of AI-powered tools to automate repetitive tasks, streamline reporting, uncover new insights, or enhance the team’s work.

Who You Are

• Financially fluent with experience in media planning, budget forecasting, and optimizing spend for efficiency and scale.
• Analytical mindset with a passion for data and the ability to translate insights into scalable action.
• Strong understanding of measurement, incrementality testing, cohort-based LTV, and full-funnel performance tracking.
• Proven track record of driving acquisition growth and ROAS across eight-figure budgets.
• Experience across paid social, paid search, ASA, Google UAC, and offline channels within a DTC environment. Understanding what drives results for each channel.
• Strong communicator and collaborator with a track record of influencing cross-functional partners.
• Highly organized, self-directed, and thrives in a fast-paced environment.

Nice to Haves

• Experience with mobile app or subscription-based performance marketing.

Minimum Requirements

• 6+ years in acquisition or performance marketing roles, with deep experience managing paid channels in-house.
• Proven success managing 8-figure paid media budgets across multiple channels.
• Deep understanding of media strategy, cross-channel planning, and the intricacies of online and offline media activation and performance analysis.
• Effective and efficient project management – meeting timelines and managing stakeholder expectations.
• Solid understanding of media math, plan development, channel dynamics, etc.
• Strong financial acumen and ability to align marketing output with financial plans and forecasting; able to work with finance counterparts.

Salary, Benefits & Compliance

Calm uses a geographic pay model. For this position, base pay ranges from $178,600 to $272,800, depending on location, skills, experience, and qualifications. This role is eligible for equity and comprehensive benefits, plus 401k and flexible time off. Calm may incorporate AI to support the application review process, with human reviewers involved in all hiring stages. The company is committed to reasonable accommodations for qualified individuals with disabilities. Contact recruitingaccommodations@calm.com for accommodation requests, which will be handled confidentially and on a case-by-case basis.

Calm is an equal opportunity employer. We are dedicated to diversity, equity and inclusion and provide equal employment opportunities regardless of race, color, religion, national origin, age, sex, marital status, ancestry, disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or other protected characteristics. Employment offers are contingent on a successful background check; some roles may require a drug screen. For US-based positions, Calm participates in E-Verify to confirm Form I-9 eligibility.

Job Details

• Seniority level: Director
• Employment type: Full-time
• Job function: Management
• Industry: Mental Health Care