Overview Join to apply for the Director, Marketing Operations role at Calm .

If you want to know about the requirements for this role, read on for all the relevant information. Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. Our flagship app is ranked #1 in its category with over 180 million downloads and availability in seven languages across 190 countries. Calm offers a broader portfolio including Calm Health, designed to expand access to mental health and sleep support. Learn more at calm.com. What You’ll Do Own Calm’s paid acquisition media planning and budgeting. Build a cross-channel media plan to maximize results across digital and offline channels including paid social, paid search, Apple Search Ads (ASA), Google UAC, and emerging platforms. Set and manage annual media budgets and performance targets in partnership with Finance, ensuring cost efficiency and ROI that supports Calm’s financial plan. Develop forecasts, lead pacing, and manage budget processes to maintain accountability and alignment with the broader DTC financial plan. Continuously track and report on MTD and YTD pacing, working closely with the finance team. Partner with internal media buyers to analyze channel performance and trends, identify optimization opportunities, drive action, and monitor outcomes. Collaborate with a multi-disciplinary team to ensure alignment, communication, and operational excellence in delivering business goals. Deliver regular performance updates, channel outlooks, and growth recommendations to senior leadership. Analyze data to surface trends and opportunities within channels or funnels; define tests or solutions and drive execution. Identify trends and opportunities across the customer lifecycle. Lead project accountability to ensure top-priority workstreams progress on time with stakeholder alignment. Assist in developing and optimizing internal processes to boost team productivity. Drive AI adoption within the team’s workflows to increase productivity; identify and evaluate technology solutions to automate tasks, improve data accuracy, and enable cross-functional collaboration. Who You Are Financially fluent with experience in media planning, budget forecasting, and optimizing spend for efficiency and scale. Analytical with a passion for data and the ability to translate insights into scalable action. Strong understanding of measurement, incrementality testing, cohort-based LTV, and full-funnel performance tracking. Proven track record of driving acquisition growth and ROAS across 8-figure budgets. Experience across paid social, paid search, ASA, Google UAC, and offline channels within a DTC environment. Strong communicator and collaborator with a track record of influencing cross-functional partners. Highly organized, self-directed, and thrives in a fast-paced environment. Nice to Haves Experience with mobile app or subscription-based performance marketing. Minimum Requirements 6+ years in acquisition or performance marketing roles, with deep experience managing paid channels in-house. Proven success managing 8-figure paid media budgets across multiple channels. In-depth understanding of media strategy, cross-channel planning, and the intricacies of online and offline media activation and performance analysis. Effective project management—meeting timelines and managing expectations across stakeholders. Strong financial acumen and ability to work with finance counterparts. Compensation and Benefits Calm uses a geographic pay model. Base pay ranges for this position are $178,600 - $272,800, with final salary depending on location, skills, experience, and qualifications. The role is eligible for equity, comprehensive benefits, 401(k), and flexible time off. Inclusion and Hiring Process Calm is committed to equal employment opportunity for all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, military status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable law. Calm supports reasonable accommodations and will handle accommodation requests confidentially. For accommodations, contact recruitingaccommodations@calm.com. Calm participates in E-Verify for US-based positions and provides Right to Work documentation as applicable. Employment offers are contingent upon successful background checks and, where applicable, drug screening.

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