Director, Brand Strategy

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CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.
CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.
Overview
Are you an innovative strategist who’s keen to apply your talent to the health and wellness space? Would you like to work in one of the fastest growing and most innovative therapeutic categories? To be part of the largest healthcare communications network in the world? Do you believe in challenging convention and pushing for new ways to look at things? Do you enjoy working in a collaborative, fast-paced environment? Do you have a passion for inspiring and nurturing great ideas? If so, then this could be the perfect opportunity for you.
Responsibilities
Developing strong client relationships as a key strategic and business partner Guiding the strategic direction in relation to our clients’ brand development and marketing approach Gain a deep, comprehensive and evolving understanding of our client’s business objectives, challenges, threats and opportunities - including forward looking awareness of emerging competitive threats Developing a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey (awareness > trial > continuation) Developing an understanding and ability to advocate for the full suite of strategic skills and solutions Collaborating with the creative, account, strategy, medical and analytics teams on business, brand and communications/content strategies Developing POVs for our clients around business-critical issues and trends Mining provocative insights that form the basis for effective communication, marketing, business and creative strategies Developing inspiring creative and project briefs Ability to lead the translation of insights into strategies and tactics Leading internal brainstorms and client workshops Participating in new business pitches Partnering with clients on market research activities
Qualifications
HCP marketing experience Experience with oncology brands very, very desirable Able to become deeply immersed in our clients’ business on both a commercial and clinical/scientific level Able to develop strong client relationships and trust based on deep immersion in their business Bring a rounded competency set spanning brand strategy/creative development/digital engagement, or, in other words Creative problem solver Adept at storytelling Able to simplify and clarify complex concepts Excellent analytical skills
Presence and personality, or, in other words' Superb and persuasive communications skills, both written and verbal Clients and the internal team want to work with you
Collaborative approach Leadership skills
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: $105,165 - $165,485 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 08/25/2025.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
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Location:
New York, NY
Salary:
$125
Category:
Marketing, Advertising And PR

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