Join to apply for the Sr Director, Brand Strategy role at Tailored Brands, Inc. Join to apply for the Sr Director, Brand Strategy role at Tailored Brands, Inc. Get AI-powered advice on this job and more exclusive features. Tailored Brands is a leading omnichannel specialty retailer of menswear, including suits, formalwear and a broad selection of business casual offerings. The company aims to help its customers love the way they look and feel for their most important moments by delivering personalized products and services through a convenient network of stores and e-commerce sites. The company’s brands include Men’s Wearhouse, Jos. A. Bank, Moores and K&G Fashion . At Tailored Brands, we value differences and know they make us better. We are always working to make our Company a more diverse, equitable and inclusive (DEI) place to work.

Check below to see if you have what is needed for this opportunity, and if so, make an application asap.

About The Job

We currently have an exciting opportunity for Sr. Director, Brand Strategy, to join our Brand Strategy Marketing organization. This individual will be highly attuned to consumer behavior, has experience creating and managing strategy for well-known brands, and who is a proactive self-starter able to identify opportunities and marshal change.

In this position, you will be reporting to the SVP/Chief Brands Officer and be responsible for creating and implementing long-range brand strategies for our portfolio. You will craft annual narratives, define and advocate for the distinct role each brand holds and how they show up for the consumer, oversee brand insights and their use to create action within all aspects of the brands, and bring to bear breakthrough partnerships that allow us to build brand equity and show up to the consumer in new and exciting ways.

You will also work closely with our Marketing Planning team, ensuring consistent integration of brand strategies into retail calendars, promotional planning, and more. In our matrixed environment, you’ll need to build strong cross-functional partnerships, have your finger on the pulse of where our brands should look to next to engage with consumers, and be able to credibly present your ideas to executive leadership.

What You’ll Do | Key Accountabilities

Creates multi-year Brand Strategy across the portfolio that reflects brand health goals, consumer sentiment, and forward looking market trends with application to all functions (Marketing, Design, Merchandising, Stores). Works hand in hand with Marketing Planning to ensure consistent application of brand strategies into marketing plans, calendars, and channel execution. Develops annual and seasonal brand narratives informed by merchandising strategies, customer behavior insights, and consumer trend. Responsible for overall brand health, maintenance of brand equity with customers, and the creation of initiatives to ensure long-term sustainability of the Tailored Brands portfolio. Manages customer insights and analysis, including liaising with external research partners to conduct regular fielding of brand perception, consumer behavior, and response to advertising. Leads the evolution of brand strategy, core audiences, and positioning, supporting what each brand represents, customer segmentation, and guidelines. Partners with merchandising and product design to connect product strategies to brand strategies and marketing messaging priorities. Leads development of PR strategy and brand partnerships that provide increased consumer relevancy.

What You’ll Bring | Skills & Experience

Bachelor’s degree in Marketing or other related field. Master’s degree preferred. 14+ years of marketing experience, strong preference for retail. Background in working across a portfolio of brands. Demonstrated ability to lead brand strategy and brand positioning. Prior experience understanding of synthesizing consumer insights into a multi-year strategy for brand growth. Developed and implemented key partnerships.

Please note that you do not need to qualify for all requirements to be considered. We encourage you to apply if you can meet most of the requirements and are comfortable opening a dialog to be considered.

Work Environment, Physical & Mental Demands

Ability to sit and work at a computer keyboard for extended periods of time Ability to stoop, kneel, bend at the waist, and reach daily Able to lift and move up to 25 pounds occasionally Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment Hours regularly 40 hours per week, as work dictates in a hybrid work environment from our Dublin, California office; New York, New York office or a remote location.

Benefits

This role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts. For more detailed information go Tailoredbrands.com/working-here/people-culture.

Work-Life Balance

Responsibilities

We understand the demands of work, school, family, and personal responsibilities. Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs. We offer programs such as:

Meeting-Free Fridays (encouraged) | so you can catch up on work and self-development Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend Holiday Early Departure | close out early the business day before a company observed holiday

The starting salary for this position is $186,600 – $225,000 and may increase to $248,000 depending on merit, length of service with the Company, and other factors. We take into consideration an individual’s skills, background, and experience in determining final salary. Other compensation may include a 25% Annual Incentive Plan (AIP) bonus paid out according to policy. Base pay information is based on market location and may be subject to prevailing wage laws, if applicable.

Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.Seniority level Seniority levelNot Applicable Employment type Employment typeFull-time Job function Job functionOther IndustriesRetail Apparel and Fashion Referrals increase your chances of interviewing at Tailored Brands, Inc. by 2x Sign in to set job alerts for “Director Brand Strategy” roles. New York, NY $106,000.00-$160,000.00 1 week ago New York City Metropolitan Area $165,000.00-$170,000.00 1 week ago Marketing Director/Director of Commercial Brand Strategy Brooklyn, NY $150,000.00-$175,000.00 1 week ago Director of Brand Marketing - Color & Conservation New York, NY $165,000.00-$180,000.00 2 weeks ago New York, NY $160,000.00-$175,000.00 2 weeks ago New York, NY $138,500.00-$200,800.00 1 day ago Director, Global Brand Strategy & Consumer Engagement New York, NY $160,000.00-$200,000.00 1 month ago Director, Global Head of Brand Marketing - Facebook New York, NY $227,000.00-$296,000.00 1 week ago New York, NY $180,000.00-$240,000.00 1 week ago New York, NY $200,000.00-$230,000.00 2 days ago New York, NY $150,000.00-$170,000.00 2 weeks ago New York, NY $180,000.00-$240,000.00 1 week ago New York, NY $170,000.00-$185,000.00 2 weeks ago Senior Director, Brand & Communications - Remote New York, NY $220,000.00-$240,000.00 2 hours ago Senior Director of Digital - Vibrant Experiential Brand - NYC New York City Metropolitan Area $175,000.00-$200,000.00 1 week ago New York, NY $190,000.00-$225,000.00 3 weeks ago New York City Metropolitan Area $160,000.00-$200,000.00 2 weeks ago Director, Global Product Marketing - Fragrance New York, NY $130,000.00-$150,000.00 1 week ago Parsippany, NJ $177,000.00-$254,000.00 1 week ago Floral Park, NY $100,000.00-$110,000.00 1 month ago New York, NY $170,000.00-$190,000.00 1 month ago New York City Metropolitan Area $150,000.00-$175,000.00 6 days ago Senior Director, Marketing - Farmacy Beauty New York, NY $40,000.00-$215,000.00 1 week ago New York, NY $227,000.00-$296,000.00 2 weeks ago New York, NY $130,000.00-$160,000.00 2 days ago New York, NY $180,000.00-$220,000.00 3 weeks ago Director of USC Marketing & Global Programs New York, NY $150,000.00-$190,000.00 22 hours ago New York, NY $134,900.00-$184,500.00 1 day ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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