Vice President Director, Media Investment

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Company Description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."

Overview

As VP/Director, Cross Channel Investments, you will provide investment leadership across all paid media channels, including but not limited to TV, OOH, video, audio, social, search, display, and influencer. You will manage the channel investment teams to ensure a consistent go-to-market approach and create synergies with our Media Strategy and Data and Analytics teams to exceed campaign KPIs.

We are seeking a leader who will bring an innovative approach to tactical planning and buying, endless curiosity to identify new opportunities and an ability to achieve greater value through strong partner negotiations and relationships. You will be able to speak fluently to channel buying tactics; often acting as a representative of the full media investment team to clients and the marketplace.

Responsibilities

• Partner with the marketplace, build relationships, and support channel negotiations as needed
• Establish and maintain strong partnerships with relevant media partners in the media ecosystem (i.e. Google, Facebook, Amazon, etc.)
• Oversee the work of multiple channel specialists, managing workflow, QA process, providing strategic guidance and oversight and ensuring operational excellence across all stages of tactical planning and buying
• Serve as a central point of contact for clients and internal teams for the client investment portfolio
• Speak fluently to multiple media channels, calling on deep expertise from activating one or more channels
• Work alongside client finance partners to determine how best to spend media dollars to drive outcomes
• Bring innovative solutions and out of the box thinking to partners and clients
• Provide thought leadership on media marketplace evolution, ensuring delivery of strong point of view and industry knowledge
• Manage and maintain relationships with internal practice leads and full investment team
• Serve as champion of bespoke agency solutions and offerings to evolve client relationship
• Be a leader through strength and stability—functioning as a point of escalation for clients and team members as needed
• The role reports to SVP, Investments

Planning & Optimization

• Lead tactical plan development and recommendations, ensuring cross‑channel and channel tactical recommendations ladder up to the media strategy and are backed up by industry trends, competitive and media insights
• Partner with channel teams in the creation, distribution and evaluation of RFPs in the marketplace
• Assess proposals and negotiate pricing, added value and more
• Create and lead channel teams on a holistic media plan and flow chart by partnering with associated details (flighting, placements, targeting, cost, etc.)
• Lead cross‑channel budget shift decisioning and recommendations
• Lead ongoing budget management across channels to maximize profitability and exceed client goals
• Oversee total dollars in market, monitoring pacing and navigating over and underspends by channel, and performance cross‑channel
• Establish processes, where needed, to deliver operational excellence across buying and execution
• Work within teams to troubleshoot and quickly problem‑solve campaign management issues as they arise, and effectively partner with cross‑functional teams to appropriately communicate issues with clients

Reporting & Analysis

• Partner closely with Data & Analytics (DNA) on cross‑channel performance analysis and reporting
• Partner closely with DNA and channel teams on optimization recommendations and opportunities
• Partner closely with DNA and channel teams on learning agenda & test and learn strategies

Qualifications

• 10+ years of media planning and buying experience, with a strong foundation in media channel investment and activation
• Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
• Analytical background—comfort with data and numbers
• 5+ years of people‑managing experience, overseeing five or more reports in an account management/client services team
• Deep industry relationships with ad tech firms, brand teams, and publisher/platform partners
• Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
• Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others
• Able to package, merchandise, and sell concepts and new opportunities
• Strategic thinking and able to see the big picture
• Self‑starter with the ability to work independently and in a collaborative team setting
• Familiarity with prompt‑based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Got the sparkle? Apply if you believe your unique skills are a fit.

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $119,510–$179,850. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

All your information will be kept confidential according to EEO guidelines.