Ultra Pouches is hiring: Director of Influencer Content Partnerships in New York
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Director of Influencer Content Partnerships Fractional Growth Marketer | Accelerating profitable growth for Laundry Sauce
About Us
ULTRA makes nicotine-free, caffeine-free focus pouches designed to deliver instant focus and smooth, sustained energy—without jitters, crash, or addictive dependency. Each pouch is powered by a clean, research-backed blend of six nootropics including Enfinity (paraxanthine) for jitter-free focus, L-Theanine for calm alertness, Alpha-GPC for mental processing, Ginseng Extract for learning and creativity, and vitamins B6/B12 for balanced energy. Our mantra: Focus Responsibly.
Position Overview
We’re seeking an experienced, organized, professional, relationship-driven Director of Influencer Content Partnerships that embodies our brand voice to build and scale our creator and community content collaborations. You’ll own the full funnel—from prospecting and evaluation through negotiation, activation, and reporting—while serving as the primary point of contact for creators and their teams. Ideal candidates have scaled influencer/community programs for at least three years and have hands-on experience negotiating partnership structures and usage rights.
Core Responsibilities Own the gifting > affiliate partner pipeline: Source, vet, and prioritize creator gifting and upscoping to long-term partners across YouTube, TikTok, Instagram, podcasts, and Amazon to campaign goals and budget.
Select great content partners: Assess brand alignment, historical content quality, audience authenticity, engagement quality, and historical conversion quality to make smart decisions on who we should work with. This is not a "spray and pray" program.
Negotiate & contract: Structure deals (flat fee, CPA, hybrid), negotiate Meta Partnership Ads (allowlisting/whitelisting), usage rights, exclusivity, and deliverables; manage affiliate code terms and tracking.
Manage Tiktok Affiliates Agency : Act as the primary point-of-contact for our Tiktok Affiliates agency, ensuring a high-volume of consistent gifting, data-driven decisions on which affiliates to promote, and ensure the brand is upheld on the platform.
Program operations: Manage core software for outreach / gifting / payments via Superfiliate, Amazon Influencer Program, Tiktok Shop and any other software tools necessary for the job. Build briefs, manage seeding and product fulfillment, coordinate timelines, collect assets, and ensure on-time approvals and posts.
Relationship management : Be the go-to contact for creators and managers; maintain organized, timely communication and ensure an excellent partner experience, speaking in the brand voice.
Activate paid extensions: Set up and optimize Partnership Ads on Meta using creator handles, coordinate with paid media on allowlisted campaigns, and track incremental lift.
Affiliate & attribution: Stand up and manage promo codes/links, track commissions, and optimize commission structures to hit CPA/ROAS targets.
Measurement & reporting: Build weekly/monthly dashboards, synthesize insights, and recommend next steps to scale winners and sunset underperformers.
Cross-functional collaboration: Partner with Creative, Paid Social, CX, and Site Dev to ensure messaging, landing pages, and post-purchase flows support campaign goals.
Budget ownership: Allocate and reconcile creator spend; ensure on-time payments and accurate W-9/1099 handling with Finance.
Required Skills & Experience 5+ years of community/influencer management at scale, including end-to-end campaign ownership.
2+ years negotiating creator deals and varied partnership models (Meta Partnership Ads/whitelisting, allowlisting, affiliate/CPA, hybrid, usage and licensing).
Tools proficiency (must have): Shopify Collabs, Superfiliate or Social Snowball, the new Amazon Influencer Program, Tiktok Affiliates
Meticulous organization and punctuality; you hit deadlines, keep immaculate trackers/CRMs, and communicate proactively.
Excellent relationship builder and charming communicator—trusted by creators, managers, and internal teams.
Working knowledge of content rights, usage windows, exclusivity, paid amplification, and FTC disclosure standards.
NYC-based and able to work hybrid in our Manhattan office.
What We Offer Competitive pay at $140,000 - $170,000 per year, based on experience
Opportunity to accelerate the growth of a fast-growing DTC brand
Highly collaborative work environment, working directly with the leadership team
Hybrid work flexibility
Location Hybrid in NYC
To Apply Please submit a resume via LinkedIn. We will be prioritizing applicants based on fit, and aim to onboard within the next 3 weeks!
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In Summary: ULTRA makes nicotine-free, caffeine-free focus pouches designed to deliver instant focus and smooth, sustained energy . Ideal candidates have scaled influencer/community programs for at least three years and have hands-on experience negotiating partnership structures and usage rights .
En Español: Director de Influencer Content Partnerships Fractional Growth Marketer ✓ Acelerando el crecimiento rentable para la salsa de lavado Sobre nosotros ULTRA hace bolsas de enfoque sin nicotina, libres de cafeína diseñadas para ofrecer un foco instantáneo y suave, energía sostenidasin nerviosismo, choques o dependencia adictiva. Cada bolsa es impulsada por una mezcla limpia y respaldada por investigación de seis nootrópicos incluyendo la nootropic (paraxantina) para concentrarse sin nerviosidad, L-Theanine para alerta tranquila, Alpha-GPC para procesamiento mental, Ginseng Extract para TikTok y creatividad, y Enfin vitaminas B6/B12 para obtener energía equilibrada. Nuestra posición: Focus Responsibly. Seleccione grandes socios de contenido: Evaluar la alineación de marca, calidad del contenido histórico, autenticidad de audiencia, calidad de compromiso y calidad de conversión histórica para tomar decisiones inteligentes sobre con quién deberíamos trabajar. Este no es un programa "spray and pray". Negociar & contrato: acuerdos estructurales (tarifa plana, CPA, híbrido), negociar anuncios Meta Partnership (allowsing/whitelisting), derechos, exclusividad y entregables; gestionar términos de código afiliado y uso de seguimiento. Gestionar las agencias de afiliaciones Tiktok como el principal punto de contacto para nuestra agencia TikTok Affiliates, asegurando una gran cantidad de donaciones consistentes, decisiones basadas en datos sobre qué afiliados promover, y asegurar que se mantiene la marca en la plataforma. Affiliate & attribution: Establecer y administrar códigos promocionales/enlaces, rastrear comisiones y optimizar estructuras de comisión para alcanzar los objetivos de CPA / ROAS. Medición e informes: Construir paneles semanales / mensuales, sintetizar ideas y recomendar los próximos pasos para escalar a los ganadores y subperformantes del atardecer. Colaboración interfuncional: Socio con Creative, Paid Social, CX y Site Dev para garantizar el uso de mensajería, páginas de destino y flujos post-compra apoyan las metas de la campaña. Propiedad presupuestaria: asignar y reconciliar la relación creadora; asegurar pagos oportunos y un manejo preciso de W-9/1099 con Finanzas. Se requieren habilidades y experiencia 5 años de gestión de afiliados en comunidad, incluidos estándares de propiedad de campañas de extremo a extremo. Oportunidad para acelerar el crecimiento de una marca DTC en rápido crecimiento En un entorno laboral altamente colaborativo, trabajando directamente con el equipo de liderazgo Hybrid flexibilidad de trabajo ubicación híbrida en NYC Para solicitar Por favor envíe un currículum a través de LinkedIn.
- Location:
- New York
- Job Type:
- FullTime