About Us

Don't meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization!

We value U.S. military experience and invite all qualified military candidates to apply.

Overview

The Task Force / Special Projects Digital Marketing Director serves as a strategic and operational leader for HEI's portfolio, deployed to high-priority hotels in transition, under renovation, opening, or requiring focused digital/commercial support. This role combines the agility of a task force assignment with the expertise of a digital marketing director-driving performance, executing rapid-turnaround strategies, and ensuring hotels are positioned for long-term digital success.

Task Force & Deployment Support

• Serve as an embedded digital marketing leader for properties undergoing openings, transitions, acquisitions, or critical repositioning.

• Rapidly assess property marketing needs, audit digital performance, and implement action plans to stabilize and optimize performance.

• Partner with on-property teams, ownership, and revenue leaders to address urgent needs and establish long-term digital strategies.

Digital Marketing Leadership

• Lead comprehensive audits of property websites, SEO, content, and third-party distribution channels; implement improvements to drive direct bookings.

• Manage digital advertising campaigns (Meta, Google, Sojern, metasearch, brand platforms) with a focus on ROI and efficiency.

• Partner with brands (Marriott, Hilton, Hyatt, IHG, Independent, etc.) to maximize field marketing and brand.com resources while leveraging HEI's independent capabilities.

• Oversee social media, email marketing, and content creation strategies tailored to each property's market and positioning.

Special Projects & Innovation

• Support corporate initiatives and enterprise projects (e.g., website overhauls, loyalty integrations, AI/SEO pilots, new digital tools).

• Lead cross-functional projects that drive innovation across HEI's portfolio, balancing brand requirements with independent creativity.

• Provide training and guidance to property marketing leaders, elevating digital capabilities across the organization.

Qualifications

• 8+ years of experience in digital marketing, hospitality marketing preferred; at least 3 years in a director-level role.

• Deep expertise in SEO, paid media, social media, email marketing, and e-commerce strategy.

• Strong familiarity with hotel brand systems (Marriott MDS, Hilton Brainlabs, Hyatt Field Marketing, IHG Studio, etc.).

• Proven ability to assess underperforming digital channels and deliver measurable improvements quickly.

• Exceptional communication and stakeholder management skills, with ability to work effectively with ownership groups and property teams.

• Willingness to travel frequently and deploy to properties on short notice.

Compensation Salary Range: $125,000.00 - $145,000.00 Annually

Tipped/Service Charge Eligible? No

Discretionary Performance Bonus Eligible? No

Benefits

HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!

For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs through EyeMed. Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off. HEI also provides pet insurance through the ASPCA. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future. Specific details and eligibility of these programs vary by location and employment status.

HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.