TITLE: Senior Director, Marketing & Communications (Air Travel Industry)

COMPENSATION: $175-195,000 | 20-25% Bonus | Add'l Incentives

BENEFITS : Medical, dental, and vision coverage | Retirement savings plan with employer contribution | Paid time off and vacation program

WORK LOCATION: Full-time onsite in Miami, FL

OVERVIEW The Senior Director of Marketing & Communications will lead enterprise-wide marketing and communications for a diversified portfolio of retail and food & beverage concepts operating in airport and travel-centric environments. This executive will be responsible for elevating brand visibility, driving revenue performance, and ensuring consistent messaging across high-volume, highly regulated locations. The role requires a deep understanding of airport operations, airport retail dynamics, passenger behavior, and the operational complexities unique to secure, high-traffic transportation hubs. This leader will develop data-driven, location-specific strategies, manage time-sensitive and reputational communications, and partner closely with internal stakeholders and external entities to support growth, innovation, and operational continuity.

RESPONSIBILITIES

* Define and execute integrated marketing and communications strategies tailored to airport retail and dining environments, driving brand awareness, traffic, and sales * Develop location-specific marketing approaches by terminal, concourse, and airport, leveraging passenger flow patterns, dwell time, and travel behavior insights * Own marketing performance metrics, establish KPIs, and measure ROI to continuously refine campaigns and maximize impact in high-traffic settings * Ensure brand consistency and messaging alignment across all concepts, channels, and locations while adapting execution to local operational requirements * Lead crisis, disruption, and reputation management communications related to delays, closures, security events, construction, or operational interruptions * Collaborate with airport authorities, landlords, franchise partners, and regulatory stakeholders on co-marketing initiatives and promotional approvals * Oversee development of compelling, concise messaging optimized for fast-moving audiences across digital, social, mobile, and on-site platforms * Support and scale digital and experiential initiatives, including ordering technology, wayfinding integration, and contactless guest engagement tools * Partner with operations, IT, and leadership teams to align marketing initiatives with on-the-ground execution and airport compliance standards * Lead, mentor, and grow high-performing marketing teams, supporting new store openings, renovations, and portfolio expansion * Act as the primary steward of brand integrity across all internal and external communications, including investor, partner, and public-facing materials * Manage agency relationships, vendor partnerships, and marketing budgets to ensure efficiency and strategic alignment

QUALIFICATIONS

* 10+ years of progressive marketing experience * 3-5 years in senior or executive leadership roles * Airport Operations / Retail Marketing experience mandatory * Proven success managing multi-location, multi-brand, or franchise-based marketing organizations * Background in retail, restaurant, hospitality, travel, or transportation-driven industries * Strong strategic, analytical, and financial acumen with a track record of data-informed decision-making * Advanced expertise in digital marketing, social media, mobile engagement, and location-based marketing * Exceptional communication, presentation, and stakeholder management skills * Ability to perform effectively in high-pressure, time-sensitive, and highly visible environments * Willingness to support non-traditional schedules and peak travel periods as required * Strong brand-building and reputation management experience in complex operational settings

EQUAL OPPORTUNITY EMPLOYER Company Description Patrice and Associates is a recruiting and consulting firm specializing in Executive Search, dedicated to helping organizations achieve their strategic objectives in talent acquisition through comprehensive project consulting.

Company Description

Patrice and Associates is a recruiting and consulting firm specializing in Executive Search, dedicated to helping organizations achieve their strategic objectives in talent acquisition through comprehensive project consulting.