Sr. Director Global Omnichannel Marketing Next Best Action Product Management
New Today
* Global position supporting multiple countries across several brands leading and shaping our AI/ML enabled Omnichannel marketing solution to deliver increased ROI.* Directly liaise with countries to ensure our capabilities are well positioned and leveraged with in-country marketing and operations teams.* Identify and prioritize short- and long-term opportunities for the omnichannel product, and drive product strategies and roadmaps in alignment with product strategic goals* Effectively communicate technical concepts to diverse audiences to drive user adoption and satisfaction* Leverage metrics to evaluate overall product performance, and work with countries to drive content personalization.* Conduct Market Research using (but not limited to) Behavioral Science frameworks to understand humanistic biases/attitudes in Gilead Customers that can ultimately be leveraged for content personalization and perception change.* Leverage existing segments to provide additional insights and incremental knowledge on customer attitudes and behaviors.* Provide insights and support development of content journeys for microsegments across markets by partnering with country marketing teams.* Documentation & Knowledge Base: Support the development of comprehensive documentation and maintain a knowledge base to ensure business continuity, retain intellectual property, and facilitate information sharing.* Vendor Management: Proactively manage and optimize business vendor relationships, oversee contract negotiations, and ensure consistent performance and delivery to support operational needs and strategic goals.* Cross-Functional Collaboration: Collaborate closely with Market Insights (Global and Regional), IT, Marketing, Sales, and Analytics teams, to integrate DCI insights into NBA implementation, Marketing Strategies and content.* Budget Management & Resource Allocation: Manage project budget to agreed financial target and effectively allocate resources to ensure optimal utilization and alignment with organizational objectives.* Data Governance and Ethics: Ensure compliance with data privacy regulations (such as GDPR and HIPAA) and uphold the highest standards of data ethics.* Relevant experience in biotechnology, pharmaceuticals, or consulting with a focus in one or more areas of marketing, market research, forecasting, analytics, decision analytics, commercial strategy.* Experience with Omnichannel Marketing content personalization/Analytics/Market research* Prior experience conducting, analyzing, and communicating qualitative and quantitative market research.* Must possess good task management skills, planning, prioritization, objective setting, and meeting management and plan execution* History of working and delivering on multiple projects simultaneously, with tight deadlines and changing priorities is required* Exceptional written and verbal communication skills are required* Experience in successfully presenting to senior leadership audiences, including simplifying complex materials, educating, and managing audiences with differing viewpoints to get to alignment via clear and compelling storylines* Experience in biopharmaceutical-focused marketing, commercial strategy, or consulting is desirable.* Business leadership experience, and a track record of “influencing without authority” (specifically, more senior Commercial and cross-functional partners) in successful conflict resolution and driving consensus.
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- Location:
- Foster City
- Job Type:
- FullTime
- Category:
- Product Management