Sr. Director, CRM, Loyalty and Service - Corporate Headquarters, NJ

The information below covers the role requirements, expected candidate experience, and accompanying qualifications. This range is provided by The Children's Place. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$170,000.00/yr - $225,000.00/yr

Overview The Children’s Place is the largest pure-play children’s retailer in North America. We sell apparel, footwear, and accessories in stores and online under the brand names of The Children's Place and Gymboree. We are building ambitious strategies to grow our business and delight our customers. We are looking for marketers who make magic; they have creativity for ideas, discipline of execution, and rigor for excellence. We are hiring a Sr. Director, CRM, Loyalty and Service, a strategic and hands-on leader to help reshape the future of our iconic brands – The Children’s Place and Gymboree. You’ll report to and partner closely with our SVP of Marketing and oversee CRM, Loyalty, Private Label Credit Card, and Customer Service, aiming to drive customer retention, enhance lifetime value, and foster brand loyalty. The ideal candidate will possess a robust background in lifecycle marketing and a passion for delivering exceptional customer experiences.

Key Accountabilities

CRM: Oversee the creation and implementation of personalized, cross-channel lifecycle campaigns (email, SMS, push notifications). Lead the team to use customer segmentation and personalization to enhance engagement.

Loyalty: Lead the team in development of a revamped loyalty program. Develop a marketing and communications plan to amplify the loyalty program in stores and online. Utilize customer insights to drive program innovation and effectiveness.

Customer Service: Align customer service strategies with marketing objectives to ensure a cohesive customer journey. Lead the team to modernize and optimize customer service solutions to meet business needs as well as improve overall experience.

Budget Oversight: Manage budgets effectively, ensuring optimal allocation of resources to maximize return on investment.

Cross-Functional Collaboration: Work closely with Integrated Marketing, Finance, Commercial Marketing, Development, Merchandising, Planning, Creative, etc., to ensure alignment across strategies and plans.

Team Management: Lead and mentor multidisciplinary marketing teams, fostering a high-performance culture and professional growth.

Qualifications Experience:

10+ years in marketing, with significant experience in lifecycle and retention marketing and a proven track record of leadership in DTC and Lifestyle industries.

Expertise in CRM platforms (e.g., Braze, SFMC), analytics tools, and marketing automation.

Experience with Salesforce Data Cloud and Loyalty Cloud is a plus.

Experience in managing loyalty programs is a plus.

Education:

A Bachelor’s degree in Marketing, Business Administration, or a related field is required; an MBA is often preferred.

Skills:

Strong analytical skills with the ability to translate data into actionable strategies.

Excellent leadership and team development skills.

Proficiency in digital marketing and familiarity with current industry trends.

Effective communication and interpersonal skills.

Personal Attributes:

Innovative and creative mindset.

Results-driven with a focus on achieving business objectives.

Ability to thrive in a fast-paced and dynamic environment.

Strong sense of accountability and ownership.

Seniority level

Director

Employment type

Full-time

Job function

Business Development, Marketing, and Project Management

Industries

Retail Apparel and Fashion

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