We are looking for a Sr. Director, Channel Planner for a top apparel company! Responsibilities : Lead the omnichannel media planning and execution process translating brand teams’ priorities into actionable media approaches and leveraging deep expertise on media effectiveness and evolving trends Function as the key point of interface between brand team and the Media Shared Services team, providing relevant insights during brand planning and owning the translation of brand strategy/brief into media plan for briefing of agency teams Cultivate comprehensive knowledge and understanding of brand goals, business, and consumers to ensure that media strategies are completely aligned with brand strategy Establish proxy metrics for all campaigns incorporating business, marketing, and financial objectives into holistic KPIs Drive Media Mix and outlet recommendations against stated brand goals, working within budget guidelines and/or making optimal spend recommendations Advise Media Agency planning team, ensuring granular media plans align to media mix and outline recommendations Serve as main point of contact with Media Channel Activation team, collecting and incorporating recommendations on specific channel vehicles and communicating opportunities for new product offerings or value adds from various media channels Approve optimizations and tactic adjustments to campaigns with a holisitic understanding of campaign performance Liaise with the Measurement and Interpretation team to set clear and measurable goals for media plans and to evaluate media effectiveness, incorporating insights and learnings into future campaigns

Required Qualifications: 10+ years marketing experience with 7+ years experience planning and executing omnichannel full funnel media 5+ years of experience managing teams, with a proven track record of collaborative leadership, coalition building, and driving unity among disparate teams Extensive experience translating brand strategy into executable and scalable full-funnel media approaches Deep knowledge of media channels, full-funnel media strategy & activation, and current industry trends Experience partnering with Marketing leadership to directly influence outcomes in a matrixed environment Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at Gap Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels

If you meet the required qualifications and are interested in this role, please apply today. The Solomon Page Distinction Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.