Overview

Snap Inc

is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, Lens Studio, and Spectacles. The Marketing team articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They enable and activate marketing initiatives across the entire Snap Inc. ecosystem.

Apply (by clicking the relevant button) after checking through all the related job information below. We are looking for a strategic, analytical, and results-driven Director of Channel Marketing

to lead from our Santa Monica or San Francisco office. This senior leader will oversee a team and manage large-scale programs to drive customer acquisition, conversion, and revenue growth across owned and off-platform channels. The ideal candidate is both a visionary leader and a hands-on expert in channel marketing, inclusive of paid, web, social, and CRM. In this role, you’ll work closely with Product, Growth, and Data Science & Insights teams to grow Snap’s business across the world. What you’ll do

Define the overall channel marketing strategy aligned with company goals and growth targets across consumer, business, developer and creator audiences. Lead the planning, execution, and optimization of owned channels and paid media campaigns across channels. Drive multi-channel attribution, customer journey mapping, and incrementality testing strategies. Build, mentor, and lead a high-performing team of marketers, channel specialists, and media strategists. Set clear goals and KPIs for team members, fostering a data-driven and performance-oriented culture. Oversee campaign reporting, testing frameworks, and performance dashboards in collaboration with the analytics team. Champion the use of AI to continuously iterate and optimize strategies and creative performance. Identify and test new acquisition channels, tools, and technologies to maintain a competitive edge. Create, build and grow Snap-owned channels (web, social, CRM) across all audiences. Partner with other senior leaders and cross-functional teams to ensure marketing delivers on Snap’s overarching business goals. Collaborate with other marketing leaders around the world to build and localize global marketing programs, and share best practices across the portfolio. Knowledge, Skills & Abilities

Strong leadership skills with the ability to navigate complex organizations. Experienced operator who will be both player and coach in a dynamic team and environment. Collaborative approach that embodies Snap’s core values. Creative mindset with the ability to spot opportunities and cultivate ideas where others wouldn’t. Analytical rigor and the ability to synthesize complex data into actionable insights. Superior ability to cultivate senior stakeholder relationships and bridge disparate priorities across teams. A passion for Snapchat. Minimum Qualifications

Bachelor's degree or equivalent marketing experience. 20 years of experience in a marketing role. 10 years of experience leading cross-functional teams. Preferred Qualifications

10-12+ years of experience in digital/performance marketing, including a leadership role. Deep expertise across paid search, paid social, mobile, web, CRM. Proven success managing large-scale budgets and delivering measurable business impact. Strong understanding of marketing attribution, customer segmentation, and conversion rate optimization. Proficiency in analytics tools (e.g., Google Analytics, Looker, Amplitude) and marketing platforms (e.g., Google Ads, Meta Ads Manager, TikTok, DSPs). Experience with marketing automation, CRM systems (e.g., Salesforce, HubSpot), and pixel/tag management tools. Strategic thinker with a hands-on, metrics-driven approach. Strong leadership, communication, and organizational skills. Comfortable presenting to executive leadership and stakeholders. Experience in regional or global marketing roles. Marketing experience at a digital platform, app, or media company. Proven track record of developing and bringing strong creative campaigns to market. If you have a disability or special need that requires accommodation, please provide us some information. We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law. We are committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification. Our Benefits: Snap Inc. provides paid parental leave, medical coverage, emotional and mental health support, and compensation packages that allow you to share in Snap’s long-term success.

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