Sonic Drive-In is hiring: Marketing Director in Mission Viejo
New Today
GENERAL PURPOSE:
The Marketing Director is the ambassador to the Sonic Drive-In and Dave's Hot Chicken Brands. The Marketing Director's primary responsibility is to assist in the planning and execution of marketing activities at all levels within the organization that will build relationships in its community and business world in order to increase sales.
DUTIES AND RESPONSIBILITIES : The fundamental and primary job duties and responsibilities include, but are not limited to:
Works with executive team to design, implement and facilitate marketing strategies and plans for the organization
Works with each drive-in on local store marketing strategies
Supports new restaurant openings through coordinating local advertising, news releases and grand openings in collaboration with executives and leadership
Plans, coordinates and participates in local marketing events, special projects and meetings including Dr. Pepper Sonic Games, Limeades for Learning, and quarterly co-op meetings
Authors and manages content updates to company website in collaboration with executives and leadership
Supports and maximizes social media efforts for products and programs
Monitors web and social media performance and provides analysis of web stats, social media engagement, etc.
Monitors, reviews and reports on all marketing activity and results
Responsible for tracking traffic and same store sales both week over week, and year over year.
Works with SONIC and DAVE'S HOT CHHICKEN Corporate Teams to implement national promotions, marketing strategies and goals that affect all store locations
Monitors industry best practices and educates drive-in management teams on best practices and local store marketing procedures
Creates and publishes a Sonic and Dave's Hot Chicken monthly newsletter
Manages LED signs for drive-ins
Performs other job duties as may be required or assigned
KNOWLEDGE/SKILLS/ABILITY REQUIRED:
Detail-oriented with ability to oversee projects from origin through execution
Self-starter, entrepreneurial with hands on approach toward business
Willingness to learn and ability to flourish in a high growth, dynamic, entrepreneurial environment
Effective communication skills, both oral and written
Excellent interpersonal skills with a demonstrated ability to be flexible and effectively work with others as a team
Ability to build and management relationships with a wide range of people
Proficient in Microsoft Word, Excel and PowerPoint
Proficiency with WordPress preferred
Excellent social media skills
Graphic layout/design ability
Strong presentation skills
EDUCATION AND/OR EXPERIENCE:
Marketing-related degree or equivalent professional qualification and/or experience
Experience in all aspects of developing and managing marketing strategies preferred
Food industry background a plus
PHYSICAL REQUIREMENTS/WORKING CONDITIONS
Occasionally required to stoop, kneel, or crouch.
Occasionally lift and/or move up to 30 pounds.
Regularly work in a normal office environment.
Occasionally works inside or outside of a drive-in restaurant. Working environments both inside and outside the drive-in are variable as a result of weather conditions
Requires occasional travel to store locations
Company Description For more than 70 years, SONIC, America’s Drive-In has built a dominant position in the drive-in restaurant business. We did it by sticking to what made drive-ins so popular in the first place: made-to-order American classics, signature menu items, speedy service from friendly Carhops and heaping helpings of fun and personality.
SONIC is part of the Inspire Brands family of restaurants which includes concepts like Buffalo Wild Wings, Arby's, & Rusty Taco. Company Description For more than 70 years, SONIC, America’s Drive-In has built a dominant position in the drive-in restaurant business. We did it by sticking to what made drive-ins so popular in the first place: made-to-order American classics, signature menu items, speedy service from friendly Carhops and heaping helpings of fun and personality.\r\n\r\nSONIC is part of the Inspire Brands family of restaurants which includes concepts like Buffalo Wild Wings, Arby's, & Rusty Taco.
- Location:
- Mission Viejo