Head of Marketing

Department: Marketing

Employment Type: Permanent - Full Time

Location: Boston, US

Reporting To: Kathleen Keenan

Location - Boston, US, or London, UK

Why Confluence?

Over the past several years we have undergone a great deal of positive change and growth to become the company we are today. Our global footprint now spans multiple countries, giving our employees the opportunity to get exposure to other countries and cultures. And it stands to reason that none of this would have been possible without the hundreds of hard-working employees who work at Confluence.

More about the role & team

The Head of Marketing is a strategic B2B marketing leader responsible for defining and executing the global marketing strategy for the Confluence Product solutions suite. This role leads a team of experienced marketing professionals focused on demand generation, product marketing, and sales enablement, all with the goal of driving pipeline growth, market awareness, and revenue generation.

Collaboration is key, as this position works closely with cross-functional division leaders—including Product, Sales, and Services—as well as external agencies, ensuring that marketing initiatives align with overall business objectives. Additionally, the role oversees the execution of marketing programs, product launches, and strategic campaigns, directly impacting the company’s success.

As a senior leadership role, the Head of Marketing plays a pivotal role in shaping high-level marketing initiatives and leading a global team to make a measurable impact on Confluence’s business goals.

What skills and experience do I need to succeed?

Experience - Essential

• Minimum 10+ years of experience in B2B marketing, with a proven track record in leading and executing global marketing strategies.
• Extensive hands-on experience in multi-channel demand generation, including expertise in both paid and organic digital and social marketing tactics, driving measurable business outcomes.
• In-depth experience in FinTech product marketing, specifically in selling into the buy-side Investment Management industry, with a strong understanding of market trends, client needs, and competitive landscapes.
• Demonstrated success in planning and executing Account-Based Marketing (ABM) strategies, targeting high-value accounts and effectively aligning marketing efforts with sales goals to drive pipeline growth and revenue.

Experience – Desirable

• Exceptional writing and communication skills with the ability to craft compelling product marketing collateral and campaign assets, including emails, social media content, websites, case studies, and other marketing materials that resonate with target audiences and drive engagement.
• Strong data-driven analytics capabilities with the ability to analyze marketing and campaign performance, identify key insights, and make data-informed decisions that optimize campaign effectiveness and ROI.
• Outstanding organizational and communication skills, with a proven ability to manage multiple high-priority projects simultaneously while maintaining a focus on both strategic objectives and attention to detail.
• Highly detail-oriented, ensuring precision and thoroughness in task execution, with a commitment to delivering high-quality work.
• Collaborative and adaptable, with a demonstrated ability to work effectively both independently and within cross-functional teams, fostering a positive and productive working environment.

What do we offer?

Confluence offers generous benefit packages for team members. As a growing, global organization, we are always looking for ways to ensure that our employees can access benefits that matter to them and their families. This includes:

• Generous Time Off packages including additional half days with each public holiday in your location.
• Global Career Development opportunities
• Social Events
• Referral Bonus scheme - Upto $3,000 per successful referral
• Plus many more!

We offer flexible working options for all employees. This role will be based in either London or Boston, with the opportunity to go to the office 2+ times per week and collaborate with colleagues.

Salary Range: $170,000 to $200,000 annually + any other benefits such as bonus. Upon joining our company, Confluence provides team members and their families with a competitive benefits offering which includes medical, dental, vision, FSA and/or HSA spending accounts, life insurance, disability coverage and generous paid time off. Employees are also able to participate in Confluence’s 401(k) plan, which includes a company-match. Additionally, Confluence offers a discretionary bonus program based upon company and personal objectives.

We are an equal opportunities employer and welcome applications from all qualified candidates. If you would like to find out more about a Career at Confluence, please apply today.