Join to apply for the Senior Director, Product Marketing - AI role at Airtable .

Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required. Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done. Airtable's Marketing Team is seeking a Senior Director of Product Marketing, AI to lead our AI product marketing initiatives and core product marketing functions. In this role, you'll shape the strategic positioning and go-to-market strategy for our product portfolio, emphasizing our AI capabilities. You'll lead a team of product marketers and collaborate with cross-functional leaders to elevate Airtable's profile as an AI-first company, driving full-funnel marketing efforts and building pipeline for our AI products. Reporting to the Head of Product and Solutions Marketing, you'll be a key member of the marketing leadership team. What You'll Do Lead Core Product Marketing: Oversee messaging, positioning, and differentiation across our platform, highlighting AI features. Drive AI Strategy: Collaborate with product and sales teams to define AI roadmap, go-to-market plans, and industry-specific solutions. Develop GTM Programs: Create and execute strategies for product launches, including goals, metrics, assets, and launch plans. Champion Voice of the Customer: Understand customer use of our platform and AI, define customer profiles, and support pipeline and advocacy. Lead Product Messaging & Positioning: Craft compelling narratives around our platform and AI capabilities, ensuring consistent messaging across channels. Develop Sales Enablement: Provide content, training, and tools for sales teams; create case studies and ROI frameworks, especially for AI solutions. Drive Pricing and Packaging Strategy: Develop pricing models and packaging strategies aligned with customer value. Press and Influencer Engagement: Generate momentum for AI initiatives through collaborations with communications, AR, and content teams. Build a Product Marketing Team: Attract, develop, and retain top talent; foster a culture of strategic thinking and execution. Who You Are 10+ years in B2B software product marketing, with significant experience in generative AI technologies. Proven leadership managing product marketing teams in fast-paced environments. Experience in B2B and product-led growth marketing models. Executive presence with influence across product, marketing, and sales. Exceptional storytelling and presentation skills, especially for complex technical topics. Track record of successful product launches. Strategic mindset balancing tactical execution and long-term vision. Airtable is an equal opportunity employer committed to diversity and inclusion. We welcome applicants from all backgrounds and experiences. We offer a comprehensive benefits package, including salary, stock units, and incentives. For locations in the San Francisco Bay Area, Seattle, New York City, and Los Angeles, the salary range is $308,000 - $360,000 USD.

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