Senior Director, Product Management & Strategic Marketing

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Senior Director Of Product Management & Strategic Marketing

Reporting to the President, Couplings & Gearing Divisions, within the Industrial Powertrain Solutions (IPS) Segment, the Senior Director of Product Management & Strategic Marketing is responsible for the development and execution of the differentiated product strategy that enables profitable growth for the Couplings Division. The role is responsible for product lifecycle management and market strategy of the $650M portfolio, ensuring proper strategies and tactics are in place to support critical products through their respective phases of the cycle. This leader will seek to create a balanced portfolio of investments while driving new product ideation and vitality with a focus on A customers and A products.

This position is expected to combine strategic leadership, sales engagement, and product development in order to achieve business goals. As a senior leader, the position is responsible for developing a team that thrives in a dynamic, fast-paced environment and is driven to excel and perform at their highest potential. This position is also responsible for driving activities and decisions that grow our market share by maintaining a high level of customer service and customer satisfaction.

People Leadership

  • Culture Foster a culture of acting with a high sense of integrity, inclusion, engagement, responsibility, transparency and performance with a sense of urgency, in alignment with Regal Rexnord's values.
  • Talent Development Attract, develop, grow and retain talent within the department to ensure the competency level of all employees is enough to be fully effective in their roles.
  • Establish a results-oriented leadership style that measures and evaluates individual performance against clearly defined accountable competencies, responsibilities, and objectives.

Product & Strategic Marketing Leadership

  • Establish and execute the transformational vision of the portfolio to achieve customer satisfaction and profitable growth.
  • Manage the entire product life cycle of all product lines within the global Coupling Portfolio with an emphasis on our A products and new product ideation and development.
  • Coordinate and lead VOC processes to improve depth and quality of market and technology insights. Utilize VOC and business case analysis to develop strategy and unique value propositions that enable growth.
  • Utilize VOC to develop product and market based Mekko's that create unique insights into market and technology needs. Define the competitive landscape and how we will win in each of our target product / market battlegrounds.
  • Develop and implement standard work for product roadmaps that are market and technology driven and support both short- and long-term goals for the business.
  • Develop and implement the go-to-market strategy in partnership with the division and IPS segment commercial leadership teams.
  • Leverage the 80/20 principle and continuous improvement in all aspects of product management, decision making to design, shape and improve the overall portfolio resulting in product line simplification and cost savings.
  • Develop and implement differentiated pricing strategies and processes for all products using 80/20 and value-based pricing.
  • Collaborate with other IPS Segment and division Product Managers to develop powertrain solutions that leverage combined product offering.
  • Analyze and develop potential partner relationships that can either enhance current offerings or fill necessary gaps in the existing offering.
  • Partner with division leadership to develop annual sales budgets, go-to-market tactics, and promotional plans for all products. Partner with division and IPS commercial leadership to deploy and achieve sales and profitability plans.

Professional Experience & Qualifications

  • Proven leader with a true passion to win. Leading with Regal Rexnord's Values (Integrity, Responsibility, Diversity, Engagement, & Inclusion, Customer Success, Innovation with Purpose, Performance, and Passion to Win).
  • Experience leading strategic planning process and policy deployment.
  • Exceptional project management skills.
  • Previous success building and leading high-performance teams in a global, matrixed environment.
  • Strong experience bringing the 80/20 discipline to action across an entire product portfolio.
  • Strong work ethic with proactive communication skills that encourage courageous conversations.
  • Strong experience in all aspects of product lifecycle management processes with standard, configured, and engineered industrial products.
  • Must have a good working understanding of selling and marketing in a global environment.
  • Strong attention to detail and organizational skills with the ability to manage multiple priorities independently.
  • A firm understanding of customer buying cycle and decision-making process mapping.
  • Experience developing and driving lead and opportunity funnel processes.
  • Influencing skills.
  • Strategic thinking.

Minimum Requirements

  • Bachelor's degree in related field and master's in engineering or Master of Business Administration.
  • 10+ years of marketing, product management and/or sales experience in a manufacturing company environment.

Some travel required (Approximately 25%) both US and international.

Location:
Milwaukee

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