Senior Director of Product Marketing

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every yearand integrates with essential tools like Slack, Zapier, and Hubspot.

About the Role

As Senior Director of Product Marketing at Typeform, you'll lead the next phase of our Marketing team's evolution, overseeing Product Marketing, Education, Community, Events, and Campaigns. Working closely with our VP of Marketing, you'll partner across teams to define messaging, sharpen positioning, and drive go-to-market strategy through owned and organic channels. This role is central to shaping how we grow and how our story is told.

Things You Will Do

• Define the vision and direction of product marketing including: Community, Partner Marketing, and Campaign Management.
• Develop a deep understanding of Typeform capabilities, dynamic market trends, our competitive landscape, and changing customer needs to help accelerate our growth.
• Craft compelling messaging and positioning that excites and educates customers.
• Collaborate with product, sales, and marketing teams to build impactful GTM motions through integrated marketing.
• Work in cross-collaboration with field, product, and engineering to launch campaigns, new products, and features.
• Identify and create content in collaboration with Brand to drive demand at every stage of the buyer journey, from thought leadership to case studies.
• Create sales enablement material to equip our growing sales team.
• Track and measure performance metrics to continuously improve our marketing efforts, while uncovering new growth opportunities.
• Hire, develop, and retain an amazing marketing team

What You Already Bring To The Table

• Significant experience in leading integrated & product marketing teams
• Deep industry knowledge in the SaaS/PLG space.
• Storyteller with excellent written and verbal communication skills.
• A proven track record of working with product, and sales teams.
• Natural curiosity and desire to learn.
• A passion for creating compelling and high converting customer experiences.
• A knack for independently managing multiple projects in a dynamic environment.
• The desire to work as part of a virtual, globally distributed team
• Self-starter and achievement-oriented product marketer who excels at envisioning and executing sophisticated marketing campaigns.
• High standards and a growth mindset.
• Experience using the following tools a plus: Notion, Slack, Looker.
• Comfortable working with and interpreting data to draw insights and inform decisions.
• Superior reporting skills, including consolidating monthly/quarterly marketing activities results.

Extra Awesome:

• Prior experience marketing to marketers.

Pay range: $240,000 - $270,000 USD

No one likes a guessing game that's why we're transparent about the salary range for this role. In addition to the base, we offer a 5-10% bonus depending on your level and performance. The range is broad because we tailor total compensation based on your location, experience, education, and skillset. We also want to ensure equitable pay across the team and alignment with market data but let us handle those details. We're committed to clarity and honesty, so feel free to ask us anything along the way.

Typeform drives hundreds of millions of interactions each year, enabling conversational, human-centered experiences across the globe. We move as one team, empowering our collective efforts by valuing each individual's unique perspective. This fosters strong bonds grounded in respect, transparency, and trust. We champion our diverse customer base by anticipating their needs and addressing their challenges with priority. Committed to excellence, we hold high expectations for ourselves and each other, continuously striving to deliver exceptional results.

We are proud to be an equal-opportunity employer. We celebrate diversity and stand firmly against discrimination and harassment of any kindwhether based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Everyone is welcome here.