Senior Director of Marketing, Global Partner Ecosystem Pega’s Partner Ecosystem team drives strategic growth through alliances with AWS, Global System Integrators (GSIs), and specialized partners. As we expand our partner-first strategy, this role will shape how we go to market with our strategic alliances and unlock new revenue streams through partner-led innovation.
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.
What You'll Do at Pega: Lead the development and execution of Pega’s global partner marketing strategy to drive ACV growth, prospect acquisition, and TAM realization
Own the partner marketing model required for the Strategic Collaboration Agreement (SCA) with AWS and key GSIs
Champion the Partner-branded Blueprint program, enabling co-branded, partner-specific solutions that leverage partner IP for joint market opportunities
Develop and execute partner-led and co-led marketing initiatives to penetrate new logos and expand existing client relationships
Build strategic relationships with CMOs and marketing teams across strategic partners, GSIs and specialized partners
Drive partner marketing differentiation strategies that enable our partners to succeed with their own clients
Establish regional partner marketing programs across Americas, Europe, and APJ to support inbound partner-led deal flow
Create the model, build and invest in a comprehensive partner marketing team at the scale needed to support Pega’s objectives
Be the executive voice of partner marketing in senior leadership forums, representing partner ecosystem strategy in organizational planning and resource allocation decisions
Drive cross-functional collaboration with Sales, Product Marketing, GTM, Corporate Marketing, and Partner Management
Define enterprise-level KPIs linking partner marketing initiatives to pipeline, ACV growth, and client engagement
Align with the partner team to maximize Marketing Development Funds (MDF) through strategic marketing initiatives
Deliver executive-level reporting and strategic insights to senior leadership
Who You Are: A visionary marketing leader with 15+ years of experience, including 5+ years in partner or channel marketing
Proven success in developing and executing global partner marketing strategies in the technology sector
Experience working within or alongside hyperscalers and GSIs
Strong leadership and team-building capabilities
Exceptional communication and stakeholder engagement skills, including C-level influence
Highly collaborative with a track record of cross-functional impact
Data-driven with strong analytical and strategic planning skills
MBA or advanced degree in Marketing, Business, or related field
Experience in enterprise software, cloud services, or AI/automation
Familiarity with low-code/no-code platforms and digital transformation
Global partner marketing experience across diverse regions
Understanding of partner GTM models and enablement programs
Proficiency with marketing automation and digital technologies
What You've Accomplished: Led the development and execution of global partner marketing strategies that directly contributed to ACV growth, new logo acquisition, and market expansion
Built and scaled co-marketing programs with partners, resulting in increased partner-led pipeline and accelerated client value realization
Delivered co-branded solutions that enhanced partner differentiation and client engagement
Established regional partner marketing programs across Americas, Europe, and APJ, driving inbound partner-led deal flow and localized execution
Built and led a high-performing global partner marketing team, fostering a culture of strategic execution and measurable impact
Defined and implemented enterprise-level KPIs linking partner marketing initiatives to pipeline, ACV, and client engagement metrics
Maximized Marketing Development Funds (MDF) utilization through strategic planning and performance-driven marketing initiatives
Delivered executive-level reporting and insights to senior leadership, influencing resource allocation and partner ecosystem strategy
Gartner Analyst acclaim for technology leadership across our product categories
Continual learning and development opportunities
Innovative, inclusive, agile, flexible, and fun work environment
Competitive global benefits program including pay, bonus incentive, and employee equity
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Culture
We foster an environment where people feel valued and empowered to contribute their best. We encourage candidates from all backgrounds and focus on core competencies and mindset needed to thrive. We are an Equal Opportunity employer and will not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or other protected categories.
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