Senior Director, Membership & Training

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Association for Financial Professionals provided pay range This range is provided by Association for Financial Professionals. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $150,000.00/yr - $160,000.00/yr
Who We Are:
Awarded with the Society for Human Resource Management’s (SHRM) When Work Works award, AFP offers a flexible and casual work environment with competitive base salary and generous incentive compensation plan. In addition, AFP’s substantial benefit package includes vacation, sick, personal, holiday and volunteer leave, medical, dental and vision health insurance, 401K plan with employer match and flexible work schedules in a remote work environment.
AFP core values are focused on fostering successful, growth-oriented people. That’s why we value critical thinking and deliberative discussion conducted in a respectful manner and cross‑functional collaboration to achieve AFP goals. With over 40% of our employees promoted to their current position, there is ample opportunity for upward mobility within the organization.
SENIOR DIRECTOR, MEMBERSHIP & TRAINING A Typical Week May Look Like This…
Membership
Provide executive oversight and leadership for AFP’s membership strategy, driving sustained growth, retention, and revenue performance in alignment with organizational goals.
Partner with analytics and marketing teams to drive data‑informed decision‑making, leveraging audience insights, performance tracking, and market trends to optimize membership strategies and maximize impact.
Oversee the strategic management and optimization of AFP’s community platform and learning management systems, ensuring they deliver a seamless, engaging, and high‑value experience that supports both member engagement and organizational growth.
Training
Lead the training business’s pricing and revenue strategy, approving all pricing models and negotiations for training products to maximize market competitiveness, financial performance, and alignment with AFP’s strategic priorities.
Oversee the development, execution, and continual advancement of AFP’s certification exam preparation platforms (EPPs)—including the Certified Treasury Professional (CTP) and Certified Corporate Financial Planning & Analysis Professional (FPAC) programs—ensuring accuracy, quality, and seamless user experience. Provide leadership and direction to contractors and staff responsible for platform maintenance and enhancement.
Collaborate with AFP content producers and business units to leverage training content across non‑training channels, expanding organizational reach and reinforcing AFP’s thought leadership in the profession.
Is This You?
Proven ability to develop and execute strategies that drive member engagement, revenue growth, and training products.
Experience in professional development, learning product design, or growing association membership strategy.
Strong project management skills with the ability to manage multiple priorities and stakeholders.
Comfortable working at the intersection of content strategy, learning technology, and community engagement.
Demonstrated success in translating member and market insights into actionable programs and products.
This role offers the opportunity to shape the future of AFP’s membership experience and learning portfolio, ensuring our global community continues to thrive in an evolving financial landscape.
At least 15 years of membership experience, including maintaining relationships, driving membership growth, and product development. MBA and/or PMP preferred.
An adaptable person who is highly collaborative and fosters strong teamwork.
Ability to collaborate in a virtual environment and enjoys a challenge in a fast‑paced workplace.
This is Us!
We are a collaborative team of individuals who are hardworking and entrepreneurial.
We take ownership in how our specific role drives the organization’s success.
We are intellectually curious and have a strong ability to adapt to change.
We work autonomously and in cross functional teams and are dedicated to demonstrating extraordinary results at a fast pace.
AFP offers:
A collegial, casual, virtual work environment.
Competitive base salary + incentive compensation plan.
Superb benefits plan, including a generous vacation/sick/holiday leave policy, medical, dental and vision health insurance, 401K plan with employer match and flexible schedules.
“When Work Works” award by the Society for Human Resource Management for our flexible workplace.
AFP CORE VALUES
We always strive to be better.
We are courageous.
We are all in it together.
Seniority level Executive
Employment type Full‑time
Job function Human Resources
Industries Professional Training and Coaching, Education, and Financial Services
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Location:
Bethesda, MD, United States
Salary:
$200,000 - $250,000
Category:
Sales

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