Senior Director, Marketing Strategy & Campaigns
3 Days Old
Become a part of the team behind the team.
As employees of the Portland Trail Blazers at the Rose Quarter,we do more than basketball. Weare blazing trails toward winning championships on and off the court.
We are pioneers and innovators. We look for people who push boundaries, who dream, whoare committed toinclusivity – whowant tocontribute toRip City!
As ourSenior Director, Marketing Strategy & Campaigns, you will be asolution-oriented, strategiccollaboratordriving the planning, coordination, and execution of major marketing campaigns for the Portland Trail Blazers. You will serve as the central orchestrator across Brand, Content, Creative, and Fan Development teams to ensure alignment of messaging, timing, and goals—helping to translate big-picture vision into day-to-day execution.
This role oversees a team responsible for performance marketing, marketing automation, and campaign project management, ensuring that every initiative is strategically grounded, executed on time, and aligned with our master brand vision. Reporting directly to the CMO, this leader will act as the connective tissue acrossdepartments—building momentum, removing blockers, and bringing structure to complex, cross-functional initiatives.
Our ideal candidate is equal parts program manager, communicator, and teambuilder—someone who thrives in a fast-moving, sports-centered environment and ensures no ball is dropped between ideation and execution. This leader willbe responsible fordelivering on-time, high-quality campaigns that meet brand, fan engagement, and revenue goals. They will drive insight-driven marketing briefs and processes embraced across the department, foster strong collaboration between strategy, creative, and execution teams, and implement a disciplined marketing rhythm grounded in fan data and strategic focus. Success in this role includes measurable improvement in campaign effectiveness and team clarity over time.
Please read the following job description thoroughly to ensure you are the right fit for this role before applying.
If this sounds like a match for your skills and goals, we encourage you to apply by August 1st!
DAY-TO-DAY:
•Lead the strategy andexecution of integrated, multi-channel campaigns, includingseasonlaunch, TV tune-in, and ticketing promotions.
•Collaborate closely with Brand, Creative, Content, and Fan Developmentleaders to shape compelling campaign narrativesrooted in fan insights and emotional resonance.
•Ensure all campaigns areguided byclear, insights-driven messagingand executed consistently across multiple media platformsto drive revenue in key areas.
•Serve as the central orchestrator acrossthe larger Brand & Marketingteam to ensure alignment of messaging, timing, and goals.
•Lead a high-performing team—including members of the digital marketing group, marketing project managers, and a campaign program manager—fostering shared alignment, mutual accountability, and opportunities for professional growth.
•Developand execute departmentobjectivesand key results to supportachievementof company goals.
•Build and manage marketing calendars, project timelines, briefs, and workflows that ensure campaigns launch on time, on brand, and on objective.
•Define success metrics, ensure campaign tracking, and lead post-campaign reviews for continuous improvement.
•Translate fansegmentation and insightsinto actionable strategies that guide targets, messaging and channel mix.
•Partner with Creative and Brand leadershiptomaintainbrand integrity and consistency across all campaign touchpoints.
•Facilitate regular marketing planning meetings to alignstakeholders and report progressand drive collaboration.
•Support crisis communication strategies and rapid response campaigns when urgent messaging is required.
•Develop and oversee budget allocation for campaign initiatives, ensuring strategic investment and ROI.
WE’D LIKE TO HEAR FROM YOU IF YOU:
•Have10+ years of experience in marketing, including strategic campaign development and team leadership.
•Possess a proven ability to lead cross-functional initiatives and hold multiple departments accountabletoshared outcomes.
•Ledlarge-scale marketing campaigns from concept through execution, coordinating across departments and channels to deliver results.
•Bring deep marketing experience rooted in customer insights, creative development, and channel strategy, not just performance optimization.
•Are a relationship-builder who thrives in highly matrixed environments and can lead through influence,trustand clarity–especiallywhen timelines are tight or priorities shift.
•Bring strong project management and organizational skills, with experience managing timelines, workflows, and creative pipelines.
•Have experience in sports, entertainment, or a fan-driven business.
•Holda deep understanding of performance marketing and fan acquisition tactics.
•Are skilled at influencing and aligning peers across departments—even without direct authority.
•Feel comfortable working in dynamic environments where strategic priorities evolve.
W E’D BE THRILLED IF YOU ALSO HAVE:
•A track recordof building and fostering a strong, collaborative team culture.
•Proven success leading and developing a team of project and program managers.
•Demonstrated ability to drive clear, cohesive marketingstrategyacross multiple functions and stakeholder groups.
•Strong process orientation, with experience implementing efficient systems to streamline campaign development and execution.
•Experience as a people-firstleader, focused on mentorship, clarity, and professional growth for direct reports.
•Strategic marketing leadership experience, ideally with oversight across Brand, Creative, Performance, and Fan Development teams.
Offers of employment are conditional upon the successful results of an individual background check. We consider qualified applicants with criminal histories and review results on an individual basis.
The Portland Trail Blazers at the Rose Quarterembracesdiversity andinclusion. We celebrate individual expressionand uniquenesson our campus.We do not tolerateharassment or discrimination.We are committedto hiringindividualsthat reflect the community we servewithout regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, genetic information, or other legally protected characteristics.We are an equal opportunity employer.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
PERKS:
We invest in our employees inside and outside of work. Our benefits package for full-time teammates includes:
Compensation: $155,000annually
CompetitiveHealthcare Coverage
Retirement Plan
PaidMaternal &Parental Leave
Flexible Time Off(3 weeks + 11 holidays)
Wellness Perks
Tuition Reimbursement
Free Parking + Discounted Mass Transit Passes
Discounted & Complimentary Tickets
Ongoing Learning & Development
Daily Free Lunch
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- Location:
- Portland, OR
- Salary:
- $250
- Job Type:
- FullTime
- Category:
- Accountancy