Senior Director, Marketing Intelligence

About Sam's Club Marketing/Marketing Intelligence

Sam's Club is seeking exceptional talent within its Marketing organization. A centralized team reporting to the Chief Marketing Officer, Marketing leads strategy development, innovation, and execution of key functions including brand strategy, media strategy & planning, social marketing, growth marketing & personalization, and operations. Within the Marketing organization, the Marketing Intelligence group will enable Sam's Club to be more consumer-focused than ever, driving an exceptional understanding of customers. It aligns Sam's Club's key lines of business through data and insights to guide strategic marketing decisions from audience planning through to performance measurement. The team will leverage analytical expertise, a deep understanding of consumers, and collaborate across teams to enhance marketing and media performance for Sam's Club.

About the Role

The Senior Director, Marketing Intelligence is responsible for creating and implementing a framework to measure the impact of marketing investments across Sam's Club, playing a critical part in identifying the most effective ways to allocate future media decisions. This leader will be a key stakeholder charged with collaborating across Retail, Membership, and Ecommerce to simplify, unify, and centralize consumer marketing data and implement a data-led approach to marketing planning and execution. This Senior Director will be tasked with attributing sales and commercial impact to specific marketing activities and collaborating with the Retail and Ecommerce teams to refine and justify media investment across the funnel. This executive will be a champion for full-funnel investment strategies and will be the key connection point in optimizing marketing spend across all channels.

What You'll Do

• Develop and implement the framework for assessing and optimizing marketing performance across all channels and lines of business
• Develop and implement the framework for quantifying the results of full-funnel marketing investment for all Sam's Club businesses
• Lead development of marketing KPIs and frameworks tied to sales and commercial objectives, leveraging standardized best practices and inputs from Retail, Membership, and Ecommerce teams
• Develop standardized reporting practices and dashboard requirements to access and visualize a "single source of truth" for marketing decision making, ensuring that measurement infrastructure effectively services Retail, Membership, and Ecommerce teams and captures both Digital and Offline performance
• Assess and implement tools that cultivate an effective marketing data strategy & insights interpretation practice
• Steer the enablement and application of customer-driven capabilities in planning and media activation
• Provide marketing subject matter expertise with Finance teams when establishing commercial objectives for Sam's Club's LOBs
• Review channel activity and lead interpretation of marketing campaigns across the funnel, informing larger media strategy
• Collaborate closely with cross functional stakeholders and with key media agency partners to define objectives, optimize marketing and media strategies, and deliver consistent reporting and actionable insights through advanced analytical measurement techniques

Competencies

• Strategy: Architect holistic Marketing Intelligence framework including development of KPIs, audience strategies, and assessment processes, drive strategic marketing optimization, manage portfolio-wide business and marketing objectives, maintain deep understanding of marketing & media analysis, drive innovation within Marketing Intelligence
• Planning: Develop cohesive & scalable approaches to consumer insight that create a universally agreed-upon view of success in the definition and measurement of audiences, showcase strong aptitude in analyzing marketing & media data, contribute to integrated full-funnel marketing approach, drive relentless focus on prioritized objectives of marketing and finance teams
• Leadership: Maintain an agile mindset and responsive approach to Marketing Intelligence functions, cultivate talent for ultimate success, resolve hurdles or conflict through collaboration across the organization, lead change in the organization and sell in ideas, develop an elevated presence in the organization
• Teamwork: Share strong and informed perspective that connects to marketing objectives and business goals, recognize opportunities for better collaboration, emulate company's standards for direct and respectful feedback, drive understanding of marketing trends and evolutions, foster an environment of empowerment and collaboration, showcase ability to influence upwards and effectively communicate with executive-level audience
• Ownership: Demonstrate strong ability to translate insights into business opportunities, develop talent for storytelling and communication of marketing analytics narrative, drive accountability in team performance, contribute key insights to marketing leadership, lead agency management to maximize value, continuously seek opportunities to develop skills and talent of your team

What You'll Bring

• 10+ years of marketing experience, 7+ years in marketing analytics or the equivalent
• 5+ years of experience managing teams, with a proven track record of collaborative leadership, coalition building, and driving unity among disparate teams
• Agency or client-side experience developing full-funnel, cross-channel measurement and insights tools
• Experience developing, measuring, and interpreting marketing KPIs that drive commercial / retail objectives
• Deep understanding of full-funnel marketing measurement and interpretation best practices
• Experience with/ability to implement new technology stack and data analytics across an enterprise
• Experience in matrixed organizations and ability to collaborate with non-directs to drive change
• Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions
• Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at Sam's Club
• Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels

Minimum Qualifications

Option 1: Bachelor's degree in business, marketing, communications, or related area and 10 years' experience in marketing or related area. Option 2: 7 years' experience in marketing or related area and 7 years' experience in marketing analytics or related area. 5 years' supervisory experience or experience leading cross-functional projects.

Preferred Qualifications

Experience in both agency and client-side roles, specifically in developing full-funnel, cross-channel measurement, and insights tools. Experience in developing, tracking, and interpreting marketing KPIs that drive commercial and retail objectives.

Primary Location

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

About Sam's Club

Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally. By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business owners. Sam's Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.