Senior Director, Integrated Media & Marketing Join to apply for the Senior Director, Integrated Media & Marketing role at New York Power Authority Senior Director, Integrated Media & Marketing 15 hours ago Be among the first 25 applicants Join to apply for the Senior Director, Integrated Media & Marketing role at New York Power Authority Summary

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The Sr. Director of Integrated Media and Marketing will bring greater attention to the Power Authority's Vision 2030 Strategic Priorities through targeted media, marketing, and public engagement campaigns in communities across New York State. This role involves developing and executing a comprehensive Integrated Marketing & Media Relations strategy that aligns with NYPA's mission, vision, values, and business objectives. The director will serve as the primary liaison to external partners, stakeholders, and media, promoting NYPA’s initiatives to the press and public. Additionally, they will lead and mentor a team of professionals, execute crisis communications and issues management plans, and ensure consistent, positive messaging regarding NYPA’s contributions to New York State. Summary

The Sr. Director of Integrated Media and Marketing will bring greater attention to the Power Authority's Vision 2030 Strategic Priorities through targeted media, marketing, and public engagement campaigns in communities across New York State. This role involves developing and executing a comprehensive Integrated Marketing & Media Relations strategy that aligns with NYPA's mission, vision, values, and business objectives. The director will serve as the primary liaison to external partners, stakeholders, and media, promoting NYPA’s initiatives to the press and public. Additionally, they will lead and mentor a team of professionals, execute crisis communications and issues management plans, and ensure consistent, positive messaging regarding NYPA’s contributions to New York State.

Responsibilities

Develop and execute an advanced Integrated Marketing & Media Relations strategy that aligns with NYPA's mission, vision, values, and business objectives, ensuring clear articulation of state priorities Serve as the primary liaison to external partners, media, and stakeholders, promoting NYPA’s initiatives and activities to the press and public Lead and mentor a team of Integrated Marketing & Media Relations professionals, fostering a culture of accuracy, clarity, collaboration, and integration across NYPA Collaborate with senior leadership to develop and disseminate consistent, positive messaging regarding NYPA's contributions to New York State Oversee all aspects of media relations, including crisis communications and issues management planning, ensuring effective handling of sensitive situations Manage the collection, analysis, and distribution of research materials, press clips, follow-up reports, and other relevant documentation Serve as the primary spokesperson for media inquiries, maintaining a strong public presence and ensuring accurate representation of NYPA Ensure the accuracy and currency of all media lists, and cultivate strong relationships with media professionals to enhance NYPA's media presence

Knowledge, Skills And Abilities

Mastery of NYPA’s mission, vision, values, and extensive operations, with a deep understanding of the electric utility and energy industry Strong strategic planning, writing, editing, persuasion, and collaboration skills, with the ability to communicate complex issues effectively Demonstrated leadership skills with a focus on team development, employee growth, morale, and transparency Ability to adapt to changing priorities and work effectively under deadline pressure Persuasive in negotiating communications approaches and solutions, with the ability to adapt style to fit various situations and audiences Extensive experience in managing an integrated marketing & media relations team within a larger communications business unit Proven ability to work effectively with members of the news media, state agencies, and utility industry organizations, with a strong network of media contacts Highly focused and flexible, with a commitment to achieving the best outcomes based on client needs and communications best practices Team player who puts a high premium on collaboration, creating a positive environment and forging strong relationships Strong skills in media monitoring platforms such as Meltwater, strong Microsoft office programs including Excel, Word, PowerPoint, Outlook

Education, Experience and Certifications

Bachelor’s degree required in Marketing, Journalism, Communications, Public Relations, or a related field Master’s degree is preferred Minimum of 10 years of experience in related field, with at least 3 years in a management or leadership role Experience with digital communications and marketing tools and platforms, including CRM, generative AI, sentiment analysis, SEO analytics, marketing automation and digital advertising strongly preferred Proven media contacts and successful media placements Experience in crisis communications within a "crisis management team" in an organization Experience as a communicator in the electric utility industry preferred

Physical Requirements

Approximately 10% travel

The New York Power Authority is committed to providing fair, competitive, and market-informed compensation. The estimated salary range for this position is: $175,000-$225,000. The salary offered will be determined based on the successful candidates’ relevant experience, knowledge, skills, and abilities.

The New York Power Authority and Canal Corporation believes that diversity, equity, and inclusion drive our success, and we encourage women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents and veterans to apply. As an equal opportunity employer, NYPA/Canals is committed to building inclusive, innovative work environments with employees who reflect communities across New York and enthusiastically serve them. We proudly celebrate diversity and do not discriminate based on race/color, creed/religion, national origin, citizenship or immigration status, age, disability, military status, gender/sex, sexual orientation, gender identity/expression, pregnancy and related conditions, familial/marital status, domestic violence victim status, predisposing genetic characteristics, arrest/criminal conviction record or any other category protected by law.

NYPA/Canals will also provide reasonable accommodations during the hiring process related to candidates’ disabilities, pregnancy-related conditions, religious observances/practices and/or domestic violence concerns. To request an accommodation, please email accessibility@nypa.gov .

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