Senior Director, Digital Marketing CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

Role Description We are looking for an innovative Senior Director, Digital Marketing to join the Apartments.com team. This leader will lead our B2C and B2B customer acquisition, including paid search, programmatic display, paid social, and re‑targeting. Our ideal candidate will combine creativity, general marketing know‑how, proven analytical skills, and profitable online media buying experience, with expertise in advertising platforms and technologies such as Google, Bing, DSPs and DMPs. The role requires an experienced professional who is metrics‑driven and unwaveringly focused on ROI. The successful candidate will have expertise in analyzing large volumes of data and making key business decisions in a fast‑paced, dynamic environment. This position is full‑time, in office and located in Atlanta, GA.

Responsibilities

Deliver B2C & B2B acquisition initiatives and campaigns across paid search, programmatic display, social, and other defined channels

Lead budget management and forecasting for all acquisition channels

Build, mentor, and manage a team of digital marketing subject matter experts, including experienced channel people managers who directly report to you

Partner with our Brand Marketing, Sales Enablement and Creative teams on development of strategic campaign direction and creative assets to achieve our goals and drive ROI

Uncover new opportunities to acquire customers efficiently and at scale through well‑developed relationships with core channel partners, media agencies, and your existing network of contacts

Lead strategy for the use of DMPs, DSPs, ad networks, and re‑targeting and manage day‑to‑day operations

Successfully achieve key traffic, lead generation, and other performance metrics through development and implementation of segmentation, targeting and creative optimization strategies

Continuously improve efficiency of spend by reducing average cost per visit, cost per lead, and other core objectives to the business

Prospect new publisher and media buying opportunities

Lead channel initiatives to consistently test, learn, and recommend next actions to increase revenue and customer growth

Partner with larger marketing team in developing comprehensive plans that support company goals

Work collaboratively with Product, SEO, Analytics, Finance, IT, Sales, and executive teams in meeting cross department and corporate objectives

Basic Qualifications

Bachelor’s degree required from an accredited, not-for-profit University or College

15+ years online marketing experience with a minimum 5 years demonstrated success in performance based online media buying at scale for a major brand

Demonstrated abilities managing a team or department

Prior management of an online media budget of at least $75 Million per year

Demonstrated ability to lead scenario planning with cross‑functional partners

Prior experience with programmatic buying and paid social

Prior experience with online marketplaces

Prior experience managing DSPs and DMPs with significant spend

Demonstrated ability to mentor and develop team members

Successfully manage both external vendor partners to maximize program performance

A track record of commitment to prior employers

Preferred Qualifications

Demonstrated ability to apply insights to media strategies to drive performance

Strong communication skills to breakdown complex programs and strategies to keep partners informed of program goals and performance

Experience with both B2C and B2B business models

What’s in it for you? When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance‑based incentives. CoStar Group also invests in your professional and academic growth with internal training, and tuition reimbursement.

Benefits Package Includes (but Is Not Limited To)

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug

Life, legal, and supplementary insurance

Virtual and in person mental health counseling services for individuals and family

Commuter and parking benefits

401(K) retirement plan with matching contributions

Employee stock purchase plan

Paid time off

Tuition reimbursement

On‑site fitness center and/or reimbursed fitness center membership costs (location dependent)

Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups

Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full‑time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing.

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