Senior Director Creative Services

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Opportunity at a GlanceThe Senior Director Creative Services leads the operations and development of content and creative assets that drive performance across the full funnel — from enrollment to application. This role ensures high-quality, on-brand creative aligned to strategic goals through efficient, technology-enabled workflows by leading the Creative Center of Excellence supporting five high-volume, higher-education brands. This inspirational leader lives and breathes process and efficiency and appreciates a test and learn model for optimization. He/she knows how to foster a culture of creativity and infuses new technology and innovation into the team’s day to day.
Responsibilities Develop, optimize and manage workflows. Assess cross institutional prioritization and resource allocation. Establish and define best practices, guidelines, and quality benchmarks for the CoE's area of focus. Track key metrics and ROI to evaluate the effectiveness of CoE initiatives and identify areas for improvement. . Provide ongoing training and coaching to team members to ensure consistent application of workflows and best practices. Partner successfully across the marketing organization to identify their specific needs and tailor CoE support accordingly. Manages channel and content agency relationships. Lead multidisciplinary creative teams (design, copywriting, production) supporting multiple brands Manage creative operations team – traffic, campaign management Oversees institution-specific account teams responsible for delivering on-brand, full funnel content for all five institutions. Drive innovation in creative production, leveraging GenAI and automation tools to scale asset creation and personalization. Pilot new marketing strategies and technologies within the CoE to create best-in-class efficiency, performance and execution. Completes other duties as assigned. Performs other duties as assigned Complies with all policies and standards Qualifications Bachelor's Degree required, Master's Degree MBA preferred, or other advanced degree. 10 years leading creative operations, in-house or agency required. Expertise in personalized content strategies powered by AI-driven automation. Professional certifications such as PMP, Agile or scrum preferred. Proven senior leadership in content, creative services, or marketing communications — typically 15+ years of experience with at least 5 years leading multi-disciplinary creative teams. Deep expertise in creative operations — you know how to design and optimize workflows, allocate resources effectively, and ensure consistency across multiple brands. Ability to navigate matrixed organizations and enterprise strategy. Hands-on experience producing multi-channel creative (digital, video, social, print, OOH). A forward-thinking approach to technology in creative production — you’ve successfully integrated GenAI, automation, and personalization tools to scale content creation and boost efficiency. Experience managing agency and vendor relationships, negotiating contracts, and ensuring delivery against ambitious timelines. Advanced proficiency with project management tools, workflow platforms, and marketing automation systems. Strong collaborator who can influence senior stakeholders, rally teams around shared goals, and maintain momentum in a fast-paced environment. Exceptional communication skills — both written and verbal — with the ability to inspire through vision and clarity. Travel requirements - 10%. Additional InformationIn support of the pay transparency laws enacted across the country, the expected salary range for this position is between $137,846.78 and $249,127.02. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem offers a robust suite of benefits including:  Health, dental, vision, life and disability insurance 401k Retirement Program + 6% employer match Participation in Adtalem’s Flexible Time Off (FTO) Policy 12 Paid Holidays
Location:
Washington
Job Type:
FullTime

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