Join to apply for the Senior Director, Brand Marketing role at Masimo Consumer

Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck. Join to apply for the Senior Director, Brand Marketing role at Masimo Consumer Get AI-powered advice on this job and more exclusive features. This range is provided by Masimo Consumer. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $193,000.00/yr - $225,000.00/yr Direct message the job poster from Masimo Consumer Senior Director, Brand Marketing – Performance Brands Location: Carlsbad, CA Reports to: VP, Brand Marketing This is a unique opportunity to lead the brand direction of some of the most respected and dynamic names in performance audio — Denon, Polk Audio, and Definitive Technology — as Senior Brand Marketing Director within the global Brand Marketing team. As Senior Director, Brand Marketing, you’ll be responsible for shaping the strategy, voice, and global execution of these brands, ensuring they deliver distinctive, compelling, and competitive positioning in a highly dynamic market. You’ll lead a growing team of brand marketers, drive brand awareness, relevance, and commercial impact through creative campaigns, smart storytelling, and strong cross-functional alignment. This is a leadership role ideal for someone who thrives on building and revitalizing brands, connecting product innovation with customer insight, and delivering performance through both creativity and commercial strategy. What You’ll Do Develop and evolve brand strategies for Denon, Polk, and Definitive Technology, ensuring clear positioning and messaging. Lead the brand marketing calendar, including product launches, seasonal campaigns, and ongoing storytelling. Translate product roadmaps into integrated marketing plans that spark consumer engagement and drive business growth. Collaborate with Creative Services, agencies, and cross-functional teams to produce global campaign toolkits and content. Align with Sales, Product, and Regional Marketing teams to ensure consistent execution and brand integrity. Mentor and grow a team of brand and content marketers, fostering a culture of creativity and inclusion. Use consumer insights and market trends to inform strategy and creative direction. Monitor and optimize campaign performance across retail, digital, direct-to-consumer, and social channels. Support PR, DTC, and channel marketing teams with engaging content across the customer journey. Manage budgets and track ROI to measure the impact of brand initiatives. Represent Performance Brands in cross-functional leadership forums to foster collaboration and alignment. What You Bring Required: Bachelor’s degree in Marketing, Communications, Business, or related field. 12+ years of experience in brand or product marketing, with a strong record of leading performance or lifestyle brands. Strategic mindset with creative vision and business acumen. Proven leadership in managing teams and external agencies. Experience working in global, collaborative environments. Strong communication and presentation skills. Ability to lead full-cycle campaigns—from planning to execution and optimization. Deep understanding of consumer behavior, brand building, and storytelling. Preferred: Experience in consumer electronics, audio, or technology. Background in evolving brand positioning in competitive markets. Familiarity with DTC, omnichannel retail, and integrated marketing. Knowledge of brand and performance marketing KPIs. Passion for sound, design, and the role of audio in everyday life. Salary Range: The anticipated salary range for this position is $193K-$225K plus benefits. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience. This position also qualifies for up to 25% AIP based on company, department, and individual performance About Us Masimo Consumer, formerly Sound United, is the world’s preeminent portfolio of premium and luxury audio brands. Home to eight legendary audio brands: Bowers & Wilkins, Denon, Polk Audio, Marantz, Definitive Technology, Classé, and Boston Acoustics. Each brand boasts its own philosophy and unique approach to bringing sound and home entertainment to life. We employe over 1,200 associates in 16 countries. You’ll have the opportunity to join a growing, global company at the forefront of audio innovation. We bring pioneering and historic audio brands together, united in our passion to create an unrivaled sound experience for our customers around the world. Join us in making great audio available for all to enjoy. Notice to U.S. Job Applicants: Masimo Consumer is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status and other legally protected characteristics. To learn more about Masimo Consumer Audio and its brands, visit www.masimo.com . Why Masimo Consumer:We employ more than 1,800 associates in 18 countries, empowering us to take our brands to new heights. Masimo Consumer has a global face and a sales presence in over 130 countries with manufacturing, supply chains, distribution channels and associates in the United States, Europe, Japan, China, and other parts of Asia. High visibility, broad impact. This is a high growth, changing environment, and you will have the opportunity to really make an impact on our systems and processes and how we enhance them. In addition to being exposed to new projects and learning new skills, this role also positions you to interact with a variety of departments, teams and leadership groups on a global basis. Great time to join.We are proud to provide premium audio/video experiences to both commercial and consumer markets and, we're experiencing healthy growth. When you've proved yourself a star and are ready for the next career step, the opportunities will be there. Cultural experience.You will have regular exposure to many cultures. We're in over 130 countries, so you're not just focused on one culture, but will enjoy working with many. Building on success.Our growing portfolio of premium audio and video products and the new consumer health line delivers the best in design, technology, innovation and performance to a variety of customers who seek to enrich the moment with pure sound and vision. Our well-respected products continuously win industry awards and accolades. We are investing in growth and expanding our product lines, distribution channels and markets, and our teams, making this an exciting time to be part of Masimo Consumer. Excellent compensation, benefits and work environment.In addition to a competitive salary, attractive incentive program, we offer a collaborative work environment and professional development opportunities. Join MASIMO CONSUMER and let’s build an even greater company together! Seniority level Seniority levelDirector Employment type Employment typeFull-time Job function Job functionMarketing IndustriesConsumer Services and Audio and Video Equipment Manufacturing Referrals increase your chances of interviewing at Masimo Consumer by 2x Sign in to set job alerts for “Director of Brand Marketing” roles. Oceanside, CA $158,670.00-$206,230.00 6 days ago Carlsbad, CA $80,000.00-$100,000.00 1 week ago We’re unlocking community knowledge in a new way. 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