Directs and oversees the organization's sales function, ensuring that established revenue and profit goals are met. Key Responsibilities: Strategic Sales Leadership • Develop and execute the company’s global sales strategy to drive sustained revenue and margin growth. • Define short-term and long-term sales targets, KPIs, and channel strategies aligned with business goals. • Identify and prioritize target markets, verticals, and key accounts across industrial, energy, and OEM sectors. Revenue Growth & Forecasting • Own the sales forecast, pipeline health, and order intake reporting. • Expand customer base and grow share of wallet within key accounts. • Collaborate with Finance and Product Management to align pricing, incentives, and growth targets. Team Leadership & Development • Build, mentor, and retain a high-performance sales team including regional managers, technical sales, and key account executives. • Set clear goals and accountability structures; lead through coaching, motivation, and performance feedback. • Foster a culture of customer-first thinking, technical excellence, and continuous improvement. Market Intelligence & Positioning • Monitor competitive landscape, pricing trends, and market dynamics to inform strategy. • Work closely with Marketing and Engineering to align product value propositions and go-to-market messaging. • Attend trade shows, customer roadshows, and industry conferences to build presence and intelligence. Cross-Functional Collaboration • Work with Product, Engineering, and Operations teams to align sales with product roadmaps and delivery capabilities. • Provide voice-of-customer (VOC) feedback to support innovation and product enhancements.

Qualifications: Education & Experience • Bachelor’s degree in Electrical Engineering, Business, or related field (MBA preferred). • 10+ years of B2B sales experience in power electronics, industrial automation, or a closely related industry. • Minimum 5 years in a senior sales leadership role, preferably in a matrixed or multinational organization. Skills & Competencies • Deep understanding of power conversion systems, inverters, UPS, or energy storage systems. • Demonstrated success in exceeding $50MM revenue targets and growing accounts over multi-year cycles. • Strong leadership, negotiation, and stakeholder management skills. • Experience with CRM platforms (e.g., Salesforce), forecasting tools, and funnel analytics. • Excellent communication skills; ability to convey technical solutions to C-level and engineering audiences.

Success Metrics: • YoY revenue growth rate • Expansion of key strategic accounts • Team performance metrics (quota attainment, retention) • Gross margin contribution from sales initiatives • Forecast accuracy and pipeline conversion

Reports To: • Vice President and General Manager, Xantrex

Direct Reports: • Regional Sales Managers • Strategic Account Managers

Travel: • Up to 30–50%, including domestic and international travel to customers, tradeshows, and team sites