Sales Director, Merrill

Sales Director

New Today

For over a century, Weinbrenner Shoe Company has been a cornerstone in American manufacturing-producing high-performance work and safety footwear trusted by generations of workers. Proudly made in the USA, our products combine traditional craftsmanship with advanced manufacturing technologies to deliver industry-leading durability, protection, and comfort. We're seeking a strategic, results-driven Sales Director to lead our sales organization into its next phase. This critical leadership role will shape and execute our sales strategy, drive performance across key channels, and ensure alignment with company-wide goals. The ideal candidate is a proven leader who thrives on building strong teams, scaling business operations, and fostering long-term customer relationships.

Duties and responsibilities include, but are not limited to:

Develop, implement, and monitor sales strategies to support overall business goals.
Align sales initiatives with Marketing and Customer Service Directors to deliver a unified go-to-market strategy.
Serve as the departmental champion for the Salesforce CRM platform: ensure adoption, data integrity, training, and reporting effectiveness.
Manage, mentor, and conduct regular one-on-one meetings with Territory Account Managers. (TAMs )
Provide performance coaching, support SMART goal development, and ensure accountability to company policies and TAM role expectations.
Conduct territory performance reviews and drive growth opportunities by region.
Support pipeline development, sales forecasting, and opportunity management.
Attend and represent the company at national and regional trade shows, customer meetings, and industry events (approximately 25% travel).
Partner with the Director of Marketing to grow brand presence and ensure thorough product knowledge at the retail and distribution level.
Work closely with the Sales Coordinator to review and analyze sales data, trends, and KPIs to identify areas for growth or improvement.
Participate in new product planning, promotional strategy, and channel development.
Lead monthly sales team calls and strategy sessions.
Collaborate with cross-functional teams to ensure sales input via structured data is incorporated into product development and marketing campaigns.
Assist in budgeting, forecasting, and setting sales targets.
Ensure timely and accurate expense reporting and adherence to company policy.
Handle escalated customer or distributor issues professionally and in alignment with company values.

Qualifications and experience include, but are not limited to:

Bachelor's degree, advanced business training and 5+ years of experience in sales leadership, preferably in the consumer goods industry.
Proven ability to lead a field and or internal sales teams to drive revenue growth.
Competence with CRM systems, managing structured data.
Competence in O2C and M2S business processes in a manufacturing environment.
Strong leadership, coaching, and team development skills.
Excellent verbal and written communication.
Highly analytical with experience in forecasting and strategy execution.
Technologically proficient, with hands-on experience in CRM systems (preferably Salesforce).
Ability to work in a fast-paced, cross-functional environment with minimal supervision.

As a Weinbrenner Shoe Company employee you will have access to excellent benefits and incentives including:

Medical/Health Insurance

High Deductible Health Insurance and HSA Qualified Plan.
HSA company match.
Free Primary Care through AnoviaHealth
- All Employees who join the High Deductible Health Insurance Plan will have Free Primary Care through Anovia Health. Spouses and Children on the plan are also covered at no charge!

Dental and Vision Insurance

Dental and Vision insurance through Delta Dental and Delta Vision
Very low employee cost

Life, Short-Term Disability, AD&D and Additional Supplemental Insurance Benefits

Company paid group Life and AD&D insurance
Company paid long-and-short-term disability insurance
Voluntary supplemental critical illness, hospital indemnity and accident insurance
Voluntary Spouse/Child life insurance

And yet, there is even more!

401K - Employees are eligible to participate in our 401k program after 60 days of employment
ESOP (Employee Stock Ownership Plan) - The ESOP is 100% funded by Weinbrenner Shoe Company, Inc.
Bonus program
Vacation and PTO time
10- paid holidays
Tuition assistance
Employee Assistance Program

If you have a positive attitude and enjoy working in a fast-paced environment where you can make a difference and want to be part of a growing company, apply today by clicking "Apply now" or pick up an application at 211 S Genesee St, Merrill WI between the hours of 6:00 am to 2:30 pm, Monday through Friday.

Weinbrenner is an Affirmative Action/Equal Opportunity Employer.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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Location:: Merrill

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