Purpose: Manage all Sales Channel teams for Bailey Nurseries and drive sales growth for the company Relationships: Reports to Chief Operating Officer FLSA status: Exempt

Are you a results-driven sales leader who thrives on building and executing high-impact strategies, leading dynamic teams and scaling revenue in an established industry? Do you bring both the vision and the horsepower to drive execution across complex channels? If so, we would love to hear from you. At Bailey Nurseries, we are always Growing Whats Next , focusing on our customers, our employees and our products. We are looking for a hands-on strategic Sales Director who can not only think big but also roll up their sleeves and deliver measurable outcomes. Job Duties/Responsibilities Lead with Purpose: Drive and execute the companys sales strategy, focused on both leading and lagging indicators. Youll shape the path and ensure every player knows the goal and how to get there. Coach to Excellence: Set clear goals and performance expectations for sales managers and their teams. Hold them accountable through ongoing coaching, communication, and formal reviews. Develop Talent: Build a high-performing, growth-minded sales organization. Recruit, train, mentor, and develop future leaders who know how to wintogether. Channel Strategist: Manage and optimize across multiple distribution channels. You know the levers to pull and when to pivot to maximize impact. Performance-Obsessed: Oversee territory planning, budgeting, and forecasting. Monitor execution and adjust quickly when needed. Connector & Collaborator: Work cross-functionally with marketing, operations, inventory, HR, IT, and more to align sales strategies with broader company goals. Customer-First Mindset: Ensure our sales efforts are tightly aligned with customer satisfaction and loyalty. Monitor market signals and translate insights into action. Visible & Engaged: Represent the company at industry events, trade shows, and on the road with your team. Be a trusted face to customers and a respected voice in the industry. Key Relationships The Sales Director will report directly to the Chief Operating Officer and is directly responsible for sales growth and will work closely and collaboratively with a number of colleagues. These key positions include: Chief Operating Officer With a direct reporting relationship to the Chief Operating Officer, the Sales Director is expected to provide regular, open and transparent communications regarding successes, challenges, changes and plans to develop the team. Regional Sales Managers Regional Sales Managers at Bailey Nurseries report into the Sales Director and are tasked with developing and executing on channel specific sales plans, leading sales representatives, remaining highly visible to key accounts and at industry events, and being out in the field building relationships and generating opportunities. Inside Sales Manager The inside Sales Manager at Bailey Nurseries reports directly to the Sales Director and is tasked with supporting the outside sales teams, processes orders, handle issues, upsell when appropriate. Mass Merchant Sales Manager The Mass Merchant Sales Manager at Bailey Nurseries reports directly to the Sales Director and is responsible for successfully growing and maintaining strategic customer accounts. They will maintain accounts while developing strong customer relationships to support and promote current and future business. Chief Marketing and Product Development Officer The Sales Director will work closely with the Chief Marketing and Product Development Officer to ensure marketing efforts are aligned with the strategic sales initiatives. Customers The Sales Directors will build relationships with key customers and for targeted opportunities in order to establish credibility and support the Sales Representatives servicing those accounts. Potential customer roles vary from Executive Level (C-Suite through Directors) to technical Engineers, as well as those individuals in the buyer/procurement role. Leadership and Shared Services The Sales Director will work collaboratively, and maintain key partnerships with the Finance, Human Resources, and IT leaders and teams. Measurements and Indicators In addition to the information outlined above, the following measures of success will be utilized as the primary performance indicators. Deliver Results : Drive total company sales performance and strategic growth across all sales channels and customer segments. Build a High-Performing Sales Organization: Strengthen the effectiveness, bench strength, and long-term sustainability of the sales organization through strong leadership and talent development. Lead, Manage, and Provide Accountability: Build a disciplined, high-accountability sales culture through strong management systems, consistent communication, and measurable expectations. Cross-Functional Team Player: Align and integrate sales strategies with company-wide functions to enhance customer experience, operational efficiency, and profitable growth. Qualifications/Skills Proven experience leading and scaling sales teams across territories, preferably in horticulture, manufacturing, agriculture, or related industries Exceptional ability to drive accountability and deliver results through others Strong strategic planning and financial forecasting skills Excellent communicator with a bias for clarity, action, and alignment Experience building high-performing cultures through coaching and feedback Analytical and problem-solving skills Integrity and honesty in all dealings. Demonstrated ability to exceptionally represent the Bailey Nurseries brand Experience with the use of a CRM system (preferably Sales Hub) with the ability to drive adoption and rollout You don't just manage people-you lead from the front Significant Travel Required: 50%+, including frequently visiting Bailey Nurseries facilities and customers ABOUT US Bailey Nurseries, Inc. (Bailey) is a fifth-generation, family-owned company providing horticultural products and services. Baileys mission is to help retailers, growers, and landscapers create a more beautiful, diverse, and sustainable world landscape. From plant breeding to industry-leading marketing, Bailey is all about growing. For over a century, people have relied on Bailey Nurseries to provide the highest-quality plants and unrivaled customer service. Headquartered near St. Paul (in Newport, which is southwest of Woodbury), Minnesota, Bailey has over 550 full-time employees and up to 1,200 total workers (including seasonal) spread across locations in Minnesota, Illinois, Georgia, Oregon, and Washington. Innovation has always been a hallmark of Bailey. In addition to Bailey Innovations, its in-house breeding program, Bailey works with industry-leading breeders around the globe. These cutting-edge genetics aim not only to fulfill consumer demand for new varieties but also to offer stronger horticultural benefits to its customers. Bailey has been an industry leader in brand marketing since 2004. Its First Editions, Endless Summer, and Easy Elegance collections, along with other premium brands, continually push the boundaries of what can be accomplished with exceptional plants. From container trees to perennials, Bailey offers a wide assortment of plants for retailers, growers, and landscapers. Disclaimer: This job description is intended to describe the general nature and level of work being performed by individuals assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required. Duties, responsibilities, and activities may change at any time with or without notice. This description does not constitute a contract of employment, and the company reserves the right to revise or change job functions as needed to meet business needs. Offers of employment are contingent upon the successful completion of a background check. Bailey Nurseries is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, or any other legally protected status. All qualified applicants will receive consideration for employment. Employment with Bailey Nurseries is at-wil l and may be terminated at any time by either party, in accordance with applicable law. If you need assistance or reasonable accommodation during the application process, please contact our HR team.

Compensation details: 150000-180000 Yearly Salary PI5557fcaa722a-26289-38076128