Product Marketing Director
New Today
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.
* Manage and lead a team of Product Marketing Managers in the development of strategic marketing programs in support of the new product development (NPD) process
* Act as the main point of contact for the infrastructure business to develop marketing strategy, plan and collateral materials in support of product launches
* Ensure team collaboration with Product Management to ensure alignment on product launches and release updates
* Guide the annual product marketing planning process
* Budget development and management
* Lead the development of product positioning and messaging, including market value propositions
* Drive the execution of marketing plans and strategies across functions to achieve product revenue goals
* Partner with Sales stakeholders to compile market intelligence to identify opportunities for customer acquisition and adoption of product lines
* Communicate value proposition to sales team and work with Senior Marketing Manager to ensure effective sales enablement as new products are launched
* As a part of the product launches, create materials to support competitive analysis for product categories
* Serve as Marketing subject matter expert (SME) working with third-party agencies to direct the development of content for lead nurture campaigns, social media, SEO and PPC campaigns to build and support market demand throughout the product lifecycle
* Experience: + Minimum 7-10 years product marketing with at least 5 years’ experience managing teams + Experience in B2B manufacturing or distribution preferred + Demonstrated experience developing digital marketing programs with quantifiable results
* Education: Bachelor’s Degree Required.
Preferably a degree in Marketing, Business or Communications
* Technology Platforms: Experience with Asana, LeanKit (or other project management platforms), SalesForce.com and Marketing Cloud (formerly Pardot) preferred
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- Location:
- Atlanta
- Job Type:
- FullTime
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