Product Marketing Director

New Today

Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below. * Manage and lead a team of Product Marketing Managers in the development of strategic marketing programs in support of the new product development (NPD) process * Act as the main point of contact for the infrastructure business to develop marketing strategy, plan and collateral materials in support of product launches * Ensure team collaboration with Product Management to ensure alignment on product launches and release updates * Guide the annual product marketing planning process * Budget development and management * Lead the development of product positioning and messaging, including market value propositions * Drive the execution of marketing plans and strategies across functions to achieve product revenue goals * Partner with Sales stakeholders to compile market intelligence to identify opportunities for customer acquisition and adoption of product lines * Communicate value proposition to sales team and work with Senior Marketing Manager to ensure effective sales enablement as new products are launched * As a part of the product launches, create materials to support competitive analysis for product categories * Serve as Marketing subject matter expert (SME) working with third-party agencies to direct the development of content for lead nurture campaigns, social media, SEO and PPC campaigns to build and support market demand throughout the product lifecycle * Experience: + Minimum 7-10 years product marketing with at least 5 years’ experience managing teams + Experience in B2B manufacturing or distribution preferred + Demonstrated experience developing digital marketing programs with quantifiable results * Education: Bachelor’s Degree Required.
Preferably a degree in Marketing, Business or Communications * Technology Platforms: Experience with Asana, LeanKit (or other project management platforms), SalesForce.com and Marketing Cloud (formerly Pardot) preferred #J-18808-Ljbffr
Location:
Atlanta
Job Type:
FullTime

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