Marketing Director

New Yesterday

Weiss Ratings is a renowned financial publisher providing valuable insights through its newsletters and premium trading and investment services. We are committed to delivering high-quality financial information and seek a dynamic Marketing Director to lead our marketing teams and drive our direct response marketing efforts.
Learn more about the general tasks related to this opportunity below, as well as required skills. Responsibilities:
As the Marketing Director, you will oversee the Front End, Traffic, and Back End Marketing teams. Your primary duties include: Team Leadership:
Provide tactical and strategic direction and leadership to the marketing teams to ensure effective execution of marketing campaigns and initiatives. Direct Response Marketing:
Utilize direct response marketing techniques to promote our annual newsletters and premium trading and investment services. Media Buying and Traffic Generation:
Lead media buying efforts across various channels including affiliate traffic, YouTube, and Facebook to maximize promotional opportunities. Campaign Management:
Oversee monthly multi-million dollar launches, ensuring seamless execution and optimal results. Sales Enablement:
Collaborate with sales teams to develop marketing strategies that support sales objectives and drive revenue growth. Copywriting and Sales Techniques:
Understand and implement direct marketing copy and sales techniques to effectively communicate value propositions to our target audience. Marketing Technology Management:
Manage marketing tech stacks, including Salesforce Marketing Cloud, for efficient campaign execution and reporting. Reporting and Analysis:
Conduct regular performance analysis, A/B testing, and reporting to optimize marketing efforts and drive continuous improvement. Collaboration:
Foster cross-functional collaboration with other departments to align marketing initiatives with overall business objectives. Qualifications: Proven experience in direct response marketing, preferably in the financial sector. Strong leadership skills with experience managing multiple marketing teams. Proficiency in media buying, and traffic generation across various digital channels. Experience selling subscriptions and annually renewed products and products online through product launches. Familiarity with marketing technology platforms, including Salesforce Marketing Cloud. Excellent analytical skills with experience in reporting, A/B testing, and performance analysis. Ability to thrive in a fast-paced environment and manage multiple priorities effectively. Strong communication and interpersonal skills, with the ability to collaborate cross-functionally. Experience with ClickUp, Teams, and Power BI is a plus. Seniority level
Seniority levelExecutive Employment type
Employment typeFull-time Job function
Job functionMarketing Referrals increase your chances of interviewing at Weiss Ratings by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Get notified about new Marketing Director jobs in
Palm Beach County, FL . Director of Marketing, Studient (Remote) - $150,000/year USD West Palm Beach, FL $75.00-$75.00 1 day ago Boca Raton, FL $151,700.00-$250,000.00 8 hours ago Delray Beach, FL $48,500.00-$48,500.00 1 month ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Location:
West Palm Beach

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