Marketing Director
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Are you a confident, self-motivated marketing professional ready to take the lead in a dynamic, mission-driven environment? Bryant Law Center is seeking a
Marketing Director
to spearhead our firm’s marketing and outreach efforts from the heart of downtown Paducah—just blocks from the scenic riverfront.
As one of Western Kentucky’s most respected law firms, we focus on personal injury, criminal defense, medical malpractice, class actions, mass torts, and other areas of plaintiff’s litigation. With 6 attorneys and a talented team of 20 professionals, we combine small-town care with big-firm impact.
About the Role:
As our Marketing Director, you’ll work closely with firm leadership to develop and execute both inbound and outbound marketing strategies. You’ll manage our digital presence, coordinate with external partners on traditional media, organize community events, and help shape how our firm is seen and experienced in the region.
This role also includes light tech support duties—helping with Zoom meetings, managing scheduling tools, and being a go-to person for basic office technology needs.
Social Media Management
– Develop and post engaging content on platforms like Facebook, LinkedIn, Instagram, and others.
Advertising Coordination
– Liaise with our external TV and traditional media partners to plan and review ad content.
Event Planning
– Organize firm events, community outreach initiatives, and sponsorships.
Website & SEO
– Collaborate with iLawyer to oversee website content, updates, and search engine optimization.
Press & Public Relations
– Write and distribute press releases for firm milestones, verdicts, community involvement, and more.
Lead & Campaign Management
– Run targeted campaigns through platforms like MailChimp, and manage lead pipelines using LeadDocket, iLawayer, and Intaker.
Google LSA Oversight
– Work with iLawyer to monitor and optimize our local services ads for maximum visibility.
Zoom Meeting Support
– Schedule and host internal or client Zoom meetings; assist team members with virtual meeting and conference call logistics.
Basic Tech Assistance
– Help with routine tech issues around the office (e.g., basic troubleshooting for Microsoft Office-related issues).
Philanthropy & Community Giving
– Field and evaluate donation and sponsorship requests; coordinate firm involvement in local philanthropic initiatives and partnerships.
Marketing Budget Oversight
– Manage the firm’s annual marketing budget, track spending, and make strategic recommendations to maximize ROI.
Monthly Marketing Reporting
– Create and present monthly reports detailing lead volume, lead conversions, campaign performance, upcoming events, and key marketing metrics.
Brand Consistency
– Ensure all marketing efforts reflect the firm's values, tone, and messaging.
A self-starter and problem-solver who takes initiative and delivers results with minimal oversight.
Comfortable working independently and collaborating across departments.
Excellent communicator with strong writing and content creation skills.
Experience in legal marketing is a plus but is not required.
3–5+ years of experience in marketing, ideally including both inbound and outbound channels.
Bachelor’s degree in Marketing, Communications, or related field preferred.
Strong organizational skills and attention to detail.
Comfortable with basic technology troubleshooting and virtual meeting platforms.
Why Bryant Law Center?
Vibrant downtown office near Paducah’s beautiful riverfront
Supportive and driven team environment
Opportunities to grow professionally while making a meaningful impact in both the legal field and the local community
Competitive compensation based on experience
Interested?
Apply directly on LinkedIn or email your resume and cover letter to
social@bryantpsc.com
by
August 8, 2025, at 11:59 PM .
Join a team that’s making a difference—one case, one client, and one campaign at a time.
Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Full-time
Job function
Job function Marketing and Sales
Industries Law Practice
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- Location:
- Paducah
- Job Type:
- FullTime