Job Title: Marketing Director

Accountable To: Operations Director

FLSA Classification: Regular Full Time Exempt (Salary)

Who We Are

SHM Architects, PLLC is a Dallas-based architecture, landscape, and interior design firm with extensive experience in boutique planning, single-family and multi-family residential, master planning, retail, and niche commercial architecture. A review of our portfolio will show no singular “style,” reflecting our design philosophy that unites our client’s programmatic requirements, budget, and a healthy respect for their site. We are ordinary people that are extraordinarily good at our work. Through the collaborative process and strong working relationships, we believe our portfolio reflects a more thoughtful and engaging work than that achieved by a single individual. For more information, please visit our website at http://www.shmarchitects.com

What We Believe

Our passion is enriching lives by enhancing the beauty of our environment. We believe creating beautiful designs with purpose requires two things: passion and time. Our clients understand that, while our process may be uncompromising, it results in personalized, luxurious designs that are never flashy, and are always aspirational.

SHM Core Values:

• Embraces Imperfect Beauty
• Engaged to Make a Difference
• Displays Humility and Compassion
• Individually Driven
• Honest and Truthful

Are You a Fit?

Are you individually driven and engaged to make a difference at work and in the community? Does the idea of supporting a group of design professionals in creating beautiful living environments excite you? Would others describe you as a lifelong learner dedicated to taking a relaxed approach to finding new ways of solving complex problems? Are you comfortable embracing imperfect beauty?

If you answered yes, then read on!

A Day in the Office Looks Like This:

The primary role of the strategically minded Marketing Director is to lead the firm’s luxury brand evolution and team operations and support high-level business development efforts. This individual

will elevate the firm’s visibility in the luxury residential space, manage a growing internal team, and represent SHM’s voice across all platforms and client touchpoints. The Marketing Director will unify storytelling, public relations, design assets, and client engagement with a distinct focus on the high-net-worth market. This role requires creativity, operational rigor, and an intuitive grasp of the SHM ethos. The ideal candidate will bring strong leadership, high emotional intelligence, and marketing savvy to a fast-paced, high-touch studio environment.

Strategic Marketing & Brand Leadership

• Lead multi-year marketing strategies aligned with the firm’s vision and growth goals
• Steward the SHM brand across all channels, ensuring consistent visual and editorial identity
• Collaborate with firm leadership/ownership on strategic decisions, firm positioning, and goal alignment
• Manage and track marketing budgets, invoices, and forecasts

Public Relations

• Act as the point of contact for all PR efforts and collaborate with PR firm to amplify firm stories
• Define PR goals with PR firm and align them with business development and brand strategy
• Oversee internal meetings to brainstorm story angles, pitch topics, and press releases
• Coordinate interviews, approvals, and prepare materials for leadership press opportunities
• Monitor upcoming projects, firm news, events, and thought leadership opportunities

Digital & Social Media

• Lead the firm’s social media strategy and execution
• Maintain social platforms, monitor engagement, and curate high-quality visual and written content that emphasizes heritage, craftsmanship, and the emotional connection clients have with our projects through compelling narratives
• Design assets such as reels and graphics using Canva and Adobe Suite

Content & Collateral

• Direct the creation of all firm collateral – proposals, RFPs/RFQs, presentations, books, and newsletters – in a way that aligns with the firm’s luxury brand
• Oversee the creative direction of office newsletters and external business development communications
• Manage all storytelling, copywriting, and creative development for SHM’s public image

Photography & Visual Media

• Oversee image strategy, photo shoots, scheduling, and vendor coordination
• Manage photo rights, usage, and archive systems
• Coordinate timelapse video production and creative visuals for marketing assets

Client Experience & Business Development

• Design and carefully manage high-touch client engagement experiences from first contact through project milestones to align with a personalized concierge service
• Partner with business development and design teams to target and convert high-net-worth prospects
• Organize exclusive events, partnerships, and collaborations to create experiences that enhance brand perception and desirability.

Swag & Brand Merchandise

• Lead selection, design, and procurement of branded merchandise
• Oversee implementation of swag distribution to employees and clients and creation of custom client journey gift boxes

Team Leadership & Supervision

• Directly manage and mentor Marketing Coordinators
• Set priorities, provide strategic direction, and ensure accountability for task execution

Other duties as assigned

Do You Have the Skills and Experience? Here’s What We’re Looking For:

• Proven strategic thinker and operational leader
• Deep understanding of high-net-worth audience and luxury brand expectations
• Creative vision paired with practical execution and precision
• Ability to lead cross-functional teams with confidence and clarity
• Strong communication, writing, and visual design skills
• Adept at managing multiple projects and deadlines in a fast-paced environment
• Flexible, solutions-oriented, and comfortable navigating ambiguity
• A collaborative team builder who sets a high standard and leads by example

And Here’s Our End of the Bargain:

• Competitive salary with additional bonus opportunities
• Medical insurance 100% paid for employee only, based on coverage selected
• 100% paid short- and long-term disability and group life & AD&D insurance for employees
• Other voluntary benefits like dental, vision, additional life insurance, Legal Shield/ID Shield, critical illness, accident insurance, and pet insurance
• Annual healthy living benefit
• Free use of Energy Square Fitness Center for employees
• HSA quarterly employer contributions
• Safe Harbor 401(k) retirement plan with company contributions whether you contribute or not
• Personalized PTO
• Five (5) paid holidays plus a winter break typically 12/24 through 1/1
• Paid leave for new parents (birth, adoption, placement / maternal and paternal) to support work/life balance and family bonding
• Professional development opportunities
• Paid covered parking for all employees
• Other perks like weekly breakfasts, monthly happy hours, office lunches, our Spring/Summer event, Texas State Fair Day and team building event, Halloween contests, Thanksgiving Family Luncheon, Winter Holiday Party, and the list goes on!

Supervisory Responsibilities

This position has supervisory responsibilities.

Work Environment

We work in a collaborative, indoor office environment at the top of the historic Meadows Building at Energy Square. This is a great location with quick access to US-75 and the Lovers Lane DART Station practically on site.

Normal work hours are 8:30 AM – 5:30 PM Central Monday through Friday with one hour for lunch, but we are flexible if our business and customers’ needs remain priority #1. Occasionally, there may be a need to work outside of normal work hours or weekends to meet business needs. Some local travel may be required.

Physical Demands

This is a largely sedentary role and requires the ability to sit for long periods of time, operate a keyboard, and communicate clearly and effectively on the phone, in-person, and via written communication. However, there may be occasional specific situations that require lifting, bending, stooping, twisting, kneeling, and/or reaching.

Work Authorization Requirement

Must be authorized to work in the US when an offer of employment is accepted. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment verification form (Form I-9) upon hire.

Affirmative Action/EEO Statement

It is the policy of SHM Architects, PLLC to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, PR, or related field
• 5-10 years of experience, preferably in luxury architecture and design industries
• Experience leading teams and managing vendors, budgets, and large-scale campaigns
• Proficiency in Adobe Creative Suite (InDesign required), Canva, and Microsoft Office 365
• Expertise in Mailchimp, social media platforms, and project management tools (Monday.com)
• Strong portfolio demonstrating marketing leadership and brand storytelling in a high-end, luxury context