Marketing Director, Cincinnati

Marketing Director

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Marketing Director Windows Direct USA – Cincinnati, OH Full-Time | Cincinnati, OH Company Overview Windows Direct USA is a leading provider of energy-efficient windows, doors, bathrooms, and home improvement solutions, committed to delivering exceptional products with superior customer service.

Based in Cincinnati, OH, we are a rapidly growing company looking for a results-driven, strategic Marketing Director to lead our marketing efforts and drive scalable lead generation through innovative, multi-channel strategies.

Position Summary As the Marketing Director, you will play a pivotal role in the growth of Windows Direct USA by leading all marketing initiatives from strategy to execution.

You will be responsible for generating a steady flow of high-quality leads through field marketing, event coordination, advertising, and collaboration with our internal teams.

This is a leadership position that requires a mix of creativity, data-driven decision-making, and hands-on management experience within the home improvement or related industries.

Key Responsibilities • Lead and manage the marketing department, including overseeing the call center, event staff, and internal support departments. • Develop and execute a robust, multi-channel marketing strategy focused on driving qualified lead generation and increasing appointments. • Oversee and optimize the canvassing program to ensure consistent performance and ROI. • Coordinate and manage participation in local home shows, expos, and community events to maximize brand visibility and lead capture. • Work closely with the call center to align on lead flow processes, scripting, and campaign performance feedback. • Manage and track advertising across both traditional media (TV, radio, print, direct mail) and digital platforms (Google Ads, Meta, programmatic, etc.). • Strong digital understanding, manage digital vendors, TV vendors, well-rounded in direct response marketing in home improvement. • Manage entire marketing budget, keep track of KPIs. • Oversee call center manager and lead generation management from start to end. • Support and manage the event marketing department. • Collaborate with the management team on business strategies and execution. • Monitor and analyze key performance indicators including cost per lead (CPL), conversion rates, and overall return on marketing investment. • Ensure consistency in brand messaging and visual identity across all marketing materials and channels. • Explore and implement innovative marketing tactics to support growth and market expansion.

Qualifications • Minimum of 5 years of marketing leadership experience, preferably within home improvement, remodeling, or related industries. • Proven track record in lead generation, direct-response marketing, and campaign management. • Strong leadership capabilities with experience managing diverse teams and collaborating across departments. • Proficient in data analysis, budgeting, and performance measurement. • Hands-on experience with digital marketing platforms, CRMs, and lead tracking tools. • Excellent communication, organizational, and project management skills. • Bachelor’s degree in Marketing, Business, Communications, or a related field required. • Ideally live in Cincinnati or be willing to relocate.

Compensation & Benefits Competitive compensation dependent upon experience. • Health Insurance • 401(k) with company match • Paid Time Off (PTO) How to Apply Please submit your resume and a cover letter outlining your relevant experience and why you’re a great fit for Windows Direct USA.

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Location:: Cincinnati
Job Type:: FullTime

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