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Marketing Director

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Shoppa's Material Handling

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Marketing Director

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Shoppa's Material Handling Get AI-powered advice on this job and more exclusive features. Family owned and operated since 1981, Shoppa’s Material Handling is one of the fastest growing and most successful material handling dealerships in the United States. We are proud to be an authorized dealer of Toyota Material Handling – the bestselling forklift brand in the world and a recognized leader in quality, durability, safety and innovation. Through our nine locations across Texas and Kansas City, MO, we provide a comprehensive array of products, services and integrated systems that help our customers streamline the storage and movement of their goods. Position Overview The Director of Marketing is a strategic, hands-on leadership role charged with developing and executing integrated marketing initiatives that align with the CEO’s vision and advance the company’s competitive position. This individual will partner closely with executive leadership and collaborate across departments—including Sales, Service, Parts, and Rental—to create impactful campaigns that elevate brand visibility and support revenue growth. This role requires a self-starter who combines strategic acumen with operational agility and is comfortable moving between strategy and execution to move initiatives forward. Beyond execution, they will serve as a strategic contributor—proactively bringing fresh ideas and innovation while ensuring alignment with the broader business strategy Key Responsibilities: Organizational Impact Develop and execute comprehensive marketing strategies aligned with the CEO’s vision and company objectives Maintain a proactive approach to change, with the ability to identify growth opportunities through market research, customer insights, and competitive analysis. Develop and implement actionable marketing plans that incorporate innovation and creativity to keep the company ahead of industry trends. Plan and optimize integrated, multi-channel campaigns to generate qualified leads and accelerate sales pipeline velocity. Monitor campaign performance and market trends, using data-driven insights to refine strategies and maximize impact. Brand Management Ensure a consistent, compelling brand presence across digital and traditional platforms. Oversee the company’s digital footprint—including website, SEO/SEM, social media, and performance analytics—to increase reach and engagement. Drive initiatives that elevate the customer experience and strengthen customer loyalty. Recruit, develop, and inspire a high-performing marketing team with a focus on excellence, accountability, and continuous improvement. Establish clear goals and success metrics, provide consistent coaching, and foster a culture of ownership and cross-functional collaboration. Drive alignment between marketing and internal stakeholders to ensure cohesive execution across the customer lifecycle. Qualifications: Bachelor’s degree in Marketing, Communications, or a related field; MBA preferred 8–12 years of progressive marketing experience, including 3–5 years in a leadership role, preferably in B2B, industrial, or manufacturing sectors. Demonstrated success building and scaling marketing teams and programs from inception through execution. Expertise in digital marketing, CRM (e.g., Salesforce), marketing automation (e.g., HubSpot), and analytics. Exceptional written, verbal, and visual communication skills. Highly self-motivated, resourceful, and action-oriented with a “lead from the front” approach. Adept at navigating ambiguity, solving complex challenges, and implementing innovative solutions in a fast-paced, evolving environment . Physical Demands: Office employees typically sit for long periods and perform tasks that require fine motor skills, such as typing or using a mouse. They may occasionally stand, walk, or lift up to 30 pounds, like files or office supplies. The work environment is climate-controlled with moderate noise, and employees Shoppa’s Material Handling is an Equal Opportunity Employer with opportunities for advancement. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, protected veteran status, or other protected categories. Reasonable accommodation may be made to enable a person with a disability to perform the essential functions of the job. Shoppa's Material Handling offers a competitive salary and benefits that include 401(K), health insurance, PTO. Seniority level

Seniority levelDirector Employment type

Employment typeFull-time Job function

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